From everyday essentials, electronics, grocery, Amazon Fresh, home, kitchen, beauty, fashion, Amazon Devices, Prime Day deals will span top brands including Samsung,Bose, Dyson, Boss, Humantra, PlayStation, Tissot, CeraVe, e.l.f., KIKO Milano, Tommy Hilfiger, Lacoste, Pandora, Swarovski, Nescafe, Under Armour, and Adidas
Prime members can save more with ADCB, Mastercard, and CBD instant bank discounts, flexible payment options, as well as free Same-Day and One-Day delivery at www.amazon.ae/primeday
Dubai, UAE, July 23, 2025 – Amazon.ae is gearing up to release millions of incredible deals and deep savings exclusive to Prime members during this year’s Prime Day sale event in the UAE, running from July 25 (starting at 00:01am local UAE time) until July 31. It’s not too late to join Prime for only AED 16/month, or AED 140/year, at www.amazon.ae/prime to access Prime Day, and enjoy the full set of year-round benefits included in the membership such as free and fast delivery, Amazon Fresh, Prime Video, Free Deliveroo Plus Silver, and Prime Gaming.
According to recent research from HarrisX, commissioned by Amazon, 73% of UAE shoppers prefer extended sale events for better decision-making. With this year’s Prime Day, Amazon.ae is bringing an extended seven full days of deals for Prime members to enjoy across more than 30 product categories including everyday essentials, school must-haves, grocery, Amazon Fresh, electronics, fashion, beauty, kitchen, home, toys, and Amazon Devices. Deals will span a wide slate of local and international brands, including brands from Amazon US, UK, and Germany through the Amazon.ae Global Store – popular brands include Samsung, Apple, Philips, Sony, Bose, Levoit, Dyson, Braun, Ninja, Whoop, Boss, Roborock, Humantra, Anker, PlayStation, LEGO, Sketchers, Guess, JW PEI, Tissot, Hisense, CeraVe, e.l.f., Rimmel London, Eucerin, KIKO Milano, Tommy Hilfiger, Lacoste,Calvin Klein, Pandora, Swarovski, Nescafe, Under Armour, Adidas, Nike,ANUA, Beauty of Joseon, Pampers, and Ariel. Unlocking further savings, Prime members can redeem additional discounts when using Abu Dhabi Commercial Bank (ADCB), Mastercard, and Commercial Bank of Dubai (CBD) cards on eligible Prime Day orders.
Stefano Martinelli, Vice President of Amazon Middle East and North Africa, said: “The excitement around Prime Day grows every year as we continue to bring more value to our members in the UAE. I’m particularly proud of all the ways we are helping members make the most out of Prime Day, directly responding to local shopping preferences with an extended seven-day sale featuring millions of deals across brands they love, as well as ways to save even more through instant bank discounts, flexible payment options, fast and free delivery options. There has never been a better time to be a Prime member, and there are lots of ways to save in the week ahead whether Prime members are crossing items off their wish lists, preparing for summer trips, or getting ready for back-to-school season.”
Prime Day 2025 – More Days and More Deals
Based on the recent research by HarrisX, 77% of UAE shoppers feel a sense of satisfaction when getting something they want for less, while 75% of shoppers say they get a buzz from finding a great deal during sale events, and 29% specifically timing their purchases around sale events. The research also reveals that UAE shoppers are more likely to shop with retailers offering membership benefits (73%), with exclusive discounts (51%), free delivery (49%), and faster delivery (44%) being key motivators.
This year’s seven-day Prime Day sale event on Amazon.ae is giving Prime members more time to shop and save on millions of deals across all categories from July 25 to July 31, all backed by free and fast delivery options. Here is a glimpse of some of this year’s best Prime Day deals:
Everyday Essentials and Grocery
- Save up to 35% on water and drinks from brands including Fiji, Evian, Nespresso, Barbican, and Oatly
- Save up to 20% on cleaning and laundry detergents from brands including Fairy, Finish, Ariel, OMO, and Comfort
- Save up to 20% on hair products from brands including Kérastase, GK Hair, L’Oréal, Davines, Milk_Shake, and Wella
- Save up to 20% on hydration essentials and supplements from brands including Humantra, THORNE, and Sports Research
- Save up to 10% on rice and oils from brands including Tilda, India Gate, and HANAHANIM
Amazon Fresh – with free and fast two-hour scheduled delivery
- Save up to 50% on sunflower oil, ghee, basmati rice, sugar, and chocolates from Amazon Fresh
- Save up to 50% on chicken breast, dried figs and apricots, and dates from Amazon Fresh
Electronics and Gaming
- Save up to 50% on power banks and adapters from brands including Anker, UGREEN, INIU, Amazon Basics, and SAUNORCH
- Save up to 40% on gaming consoles, accessories, and monitors from brands including Sony, PlayStation, Nintendo, KTC, Logitech, and SIHOO
- Save up to 40% on headphones and speakers from brands including Bose, JBL, Sony, and soundcore
- Save up to 25% on cameras from brands including Canon, DJI, and Fuji Film
- Save up to 20% on TVs from brands including Philips, Samsung, Hisense, and TCL
- Save up to 18% on laptops and tablets from brands including Apple, HP, Dell, ASUS, Samsung, and Lenovo
- Save up to 15% on mobile phones from brands including Apple, Samsung, Xiaomi, and HONOR
- Save up to 60% on security cameras from Ring, including the recently launched New Ring Outdoor Camera Plus
- Save up to 47% on Echo devices
- Save up to 29% on Kindle devices
Beauty and personal care
- Save up to 50% on skincare, makeup, and beauty accessories from brands including ANUA, Beauty of Joseon, medicube, Dr.Althea, Maybelline, KIKO Milano, Anastasia, NIVEA, e.l.f., CeraVe, Neutrogena, Eucerin and Jessup
- Save up to 30% on personal grooming appliances and electric toothbrushes from brands including Philips, Braun, and Oral B
Fashion and accessories
- Save up to 59% on watches and fitness trackers from brands including WHOOP, Apple, Oura, Tissot, Tommy Hilfiger, and Casio
- Save up to 50% on apparel from brands including Lacoste, Calvin Klein, Tommy Hilfiger, Under Armour, and New Era
- Save up to 40% on jewelry from brands including Pandora and Swarovski
- Save up to 30% on bags and luggage from brands including GUESS, Ted Baker, TUMI, Lacoste, Senator, and JW PEI
- Save up to 30% on shoes from brands including Skechers, adidas, U.S. Polo Assn, and Nike
Amazon Bazaar
Kitchen and home
- Save up to 56% on smart scales, security cameras, and baby monitors from brands including eufy, and EZVIZ
- Save up to 45% on microwaves and air fryers from brands including Samsung, GEEPAS,Kenwood, and Ninja
- Save up to 40% on refrigerators and dishwashers from brands including Bosch, Samsung, Hisense, Nikai, Midea, and Hitachi
- Save up to 38% on vacuum cleaners and mops from brands including Dyson, ECOVACS, roborock, EUREKA, and AOKOAK
- Save up to 30% on coffee machines, ice cream makers, and blenders from brands including DE’LONGHI, Nescafe, Philips, Bosch, Nutribullet, and Ninja
- Save up to 30% on air purifiers from brands including Dyson, Levoit, and Blueair
Back-to-School essentials
- Save up to 50% on water bottles and travel tumblers from brands including Hydro Flask and CamelBak
- Save up to 50% on school stationery from brands includingCrayoland Pentel
Sports
- Save up to 11% on sports equipment and accessories from brands including Arena, Gym Monster, and Sperax
Toys
- Save up to 50% on toys and games from brands includingFunko, Barbie, Lego, Monopoly, and Gemmicc
Additional Ways to Save this Prime Day
- Instant Bank Discounts: Prime members shopping on Amazon.ae using Abu Dhabi Commercial Bank (ADCB), Mastercard, and Commercial Bank of Dubai (CBD) credit cards can enjoy additional instant discounts for eligible Prime Day orders. T&Cs apply.
- Amazon.ae eGift Card: Purchase an Amazon.ae eGift Card for AED 500 now through July 24 and get AED 35 promotional credit to spend during Prime Day.
- Buy Now, Pay Later: Prime members on Amazon.ae can enjoy hassle-free affordable shopping during Prime Day with Tabby and Tamara, conveniently splitting payments into 4 interest-free installments. T&Cs apply.
- Installment plans:Prime members in the UAE can also opt in to 0% bank installment plans for eligible purchases, available from a wide range of banking partners upon checkout, allowing them to pay for their Prime Day orders on Amazon.ae in more affordable and easier monthly installments. T&Cs apply.
Prime Day Deliveries
- Prime members can enjoy all the usual membership benefits this Prime Day, including fast, free delivery on thousands of items, plus the added convenience of being able to choose how those items arrive—whether at home, work, or places you frequent with our network of Amazon lockers. Prime members in the UAE receive unlimited Same-Day and One-Day deliveries across all categories.
Get Ready for Prime Day
- Prime members across the UAE can make their Prime Day shopping experience even easier by downloading the Amazon App to browse, shop, and ensure they never miss a deal or by shopping directly on the website on https://www.amazon.ae/primeday.
-END-
Survey Methodology
This survey was conducted online by HarrisX among 35,207 recent online shoppers from June 20 through July 1, 2025 across 25 countries. Respondents were recruited through opt-in, web-panel recruitment sampling. Recruitment occurs though a broad variety of professional, validated respondent panels to expand the sampling frame as wide as possible and minimize the impact of any given panel on recruiting methods. Results were weighted by gender, age, and region where necessary to align with actual demographic proportions amongst the population within each country.
AMAZON
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
