Month-long festivities feature a 30-vendor Diwali Bazaar, live musical performances, a talent competition, creative workshops and a chance to win a brand-new JETOUR T1 Comfort.
Dubai, UAE, 21 October 2026: BurJuman Mall is bringing the joy, colour and spirit of Diwali to the heart of Dubai with Khushiyon Se Bhari Diwali, a month-long celebration of festive shopping, cultural entertainment and family experiences, running until 12 November 2026. Adding to the excitement, one lucky shopper will have the chance to drive home in a brand-new JETOUR T1 Comfort, in partnership with JETOUR from Elite Group Holding.
Bringing BurJuman’s “Right in the Heart” positioning to life, the campaign celebrates the traditions, creativity and togetherness that make Diwali special, inviting residents and visitors to enjoy a vibrant festive experience.
As part of the Diwali Spend & Win promotion, shoppers spending AED 300 and above across stores in a single day can enter a digital raffle for the chance to win a JETOUR T1 Comfort valued at AED 114,000. The grand prize draw will take place at the end of the campaign, subject to applicable terms and conditions.
Visitors can also explore a vibrant Diwali Bazaar featuring 30 vendors, offering a festive shopping experience, alongside complimentary creative workshops including lantern making, toran crafting, mandala art and Indian calligraphy.
Adding a cultural dimension to the celebrations, the Musical Baithaks return following the popularity of last year’s performances, bringing traditional South Asian music to BurJuman in an intimate live setting. The BurJuman Diwali Talent Competition will also shine a spotlight on local talent, inviting performers of all ages to showcase their skills in singing, dance, theatre and more, with finalists competing for a share of AED 10,000 in BurJuman Mall Gift Cards.
The festive atmosphere continues with roaming dhol performances and the Sunday Desi Beats Hour, featuring Bollywood, Punjabi, Garba and Dandiya favourites. Colourful Diwali décor, festive installations and photo opportunities add to the celebrations, creating memorable experiences for families and friends.
And the celebrations don’t stop at the mall! BurJuman is taking Khushiyon Se Bhari Diwali on the road with specially branded Diwali trucks making its way through key locations across Dubai. Bringing festive cheer closer to customers, the truck will spread the joy of Diwali beyond the mall. So, keep your eyes peeled, spot the BurJuman Diwali truck and be part of the celebrations as the festive spirit travels across the city.
With a month of shopping, entertainment, cultural experiences and exciting rewards, Khushiyon Se Bhari Diwali brings people together for a celebration filled with joy and togetherness, Right in the Heart of BurJuman.
EVENT DETAILS
What: Khushiyon Se Bhari Diwali at BurJuman Mall in partnership with Jetour, Elite Group Holding
When: Live until 12 November 2026
Diwali: Sunday, 9 November 2026
Where: BurJuman Mall
Spend and Win: Spend AED 300 across the mall in a single day to enter the digital raffle for a Jetour T1 Comfort.. Terms and conditions apply.
Location: BurJuman Mall, Level 1, Lobby B
Free Festive workshops: Monday–Thursday, 14 October–12 November | 5pm–9pm
Free Musical Showcase: Fridays, 16, 23 and 30 October, and 6 November | 6pm–9pm
Diwali Talent Show: Saturdays, 17, 24 and 31 October, and 7 November | 6pm–9pm
Roaming entertainment & Desi Beats: Sundays, 18 and 25 October, and 1 and 8 November | 6pm–9pm
Diwali bazaar: Level 2, Lobbies D and E
Website: www.burjuman.com
About BurJuman Mall
BurJuman Mall is one of Dubai’s most iconic and longstanding shopping and lifestyle destinations, located in the heart of Dubai. Since opening in 1991, the mall has evolved into a vibrant hub that blends heritage with modernity, offering a dynamic mix of retail, dining, and entertainment.
Spanning over 75,000 SQM, the mall features more than 200 stores, anchored by leading international and regional brands including Home Box, Centrepoint, Max Fashion, R&B, Brands for Less, Sharaf DG, Emax, LC Waikiki & more. It also houses VOX Cinemas, Magic Planet, a hypermarket, and an eclectic range of culinary offerings. Key attractions like the Food Pavilion, & B Hive serve as vibrant spaces for customers.
Centrally located with direct connectivity to Dubai Metro and major highways, BurJuman Mall enjoys a high footfall from a densely populated and diverse catchment area. Beyond retail, the development includes a business tower and residences, making it a truly integrated urban destination.
As a landmark deeply rooted in the city’s culture, BurJuman Mall continues to be a place where community thrives, celebrating connection, diversity, and shared experiences.
For more information, visit https://www.burjuman.com/plan-your-visit.
For more details, please contact:
Sophia Fernandes
Brand Manager, BurJuman Mall
sophia.fernandes@burjuman.com | +971 56 8144630
Bushra Khan
Account Manager, BPG Group
bushra.khan@bpggroup.com | +971 50 7691963