Chinese electronics giant strengthens its position in MEA region


Sunny Yang looks on as Mohammed Minhajuddin speaks to the media during the event in Dubai.

Sajjad Ahmad, Deputy Business Editor

Despite the challenges of Covid-19 pandemic, the Middle East & Africa market for electronics products has shown resilience in the last two years and expected to continue its upward growth in 2022, said Sunny Yang, General Manager of TCL MEA.

Yang was speaking to a press conference during the launch of TCL Electronics’ new range of products on Wednesday in Dubai.

She said, “TCL Electronics see huge amount of growth opportunities in the MEA region and to unlock these potentials avenues we are expanding our presence in this area.”

Yang added, “The TCL’s market share in the UAE is over 5% currently and we are looking forward to strengthen our position in the country. The company is planning to establish an Experience Centre in the country later this year.”

She continued, “The China-based electronic giant has registered over $30 billion revenue with a 81% growth rate in 2021. The TV segment has recorded a remarkable $6.3 billion revenue last year.”

TCL Electronics announced during the press event the launch of its new C Series TV line-up and home appliances in the Middle East & Africa (MEA).

As a global technology brand with a presence in over 160 countries and regions, TCL has been providing products to approximately 300 million users globally.

In 2021, TCL TV’s market share grew by 11.5 per cent with 24.6 million units of LCD TV shipment and the number one Android OS Smart TV brand, according to Omdia TV which sets 2022 Q1 market tracker and Omdia TV design and features tracker respectively.

“We are proud to unveil TCL’s latest generation of Mini LED and QLED C Series TVs offering premium home theatre experience to consumers in the Middle East and Africa,” said Sunny Yang.

TCL also announced the latest home appliances such as the FreshIN air conditioner, the CES 2022 Innovation Award-winning Sweeva series of robot vacuum cleaners, Breeva series air purifiers, P2 series auto-dose washing machines and its newest range of intelligent Internet of Things (IoT) small domestic appliances that can be controlled remotely and intelligently through the TCL Home App.

“TCL has expanded its presence in the MEA significantly in 2021. We have consolidated our number three position in Saudi Arabia and gained significant market share in a majority of MEA markets. We are also currently ranked amongst the top five in the UAE and project further growth in the future,” Mohammed Minhajuddin, Senior Marketing Manager of TCL MEA said.


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