Dubai CommerCity unveils new identity, adopts digital commerce


Sheikh Ahmed and other top dignitaries during the launching ceremony in Dubai on Wednesday. WAM

Dubai CommerCity, the first-of-its-kind free zone specialising in digital commerce, part of the Dubai Integrated Economic Zones Authority (DIEZ), on Wednesday unveiled a new corporate identity aligned with its new strategic direction, which pivots on transforming its operations and services to digital commerce.

This comes in line with the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to consolidate Dubai’s status as the capital of digital commerce.

Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of DIEZ, said, “The strategic transformation we are witnessing today in Dubai CommerCity’s shift towards digital commerce comes in line with the strategic economic directives and plans of Dubai and the UAE. It will result in a new phase of leadership, sustainability and growth based on knowledge, innovation and future technological applications. It will enhance the competitiveness of the UAE and consolidate its leading position as a global centre for the most prosperous digital economy.”

“Our swift response and ability to adopt proactive solutions in the industry demonstrates Dubai CommerCity’s exceptional capabilities in terms of its integration with local and global digital economy systems, human resources, and advanced technologies. With these key assets, the free zone provides exceptional solutions that contribute to attracting fast-growing business sectors to Dubai.

“The emirate plays a leading role in shaping and building the future. It has established its position as an innovation hub and a driver for business development, expansion and integration in the global supply chain using future technology. This supports achieving the objectives of the Digital Economy Strategy through enhancing the digital economy’s contribution to the UAE’s GDP for at least the next ten years,” he added.

Dubai CommerCity acknowledged its partners – Telecommunications and Digital Government Regulatory Authority (TDRA), Dubai Digital Authority, and Emirates NBD – who supported its strategic transformation by developing the free zone’s digital infrastructure and system for digital commerce.

The free zone seeks to strengthen its efforts to increase Dubai’s contribution to the country’s digital economy, which amounts to 4.3 percent of the UAE’s GDP. The free zone also aims to enhance the contribution of Dubai, and the UAE, to the global digital economy, which is expected to reach $800 billion by 2030.

As part of a partnership, TDRA will provide the free zone with various initiatives, platforms, and digital tools to enhance its operations. Dubai CommerCity has also collaborated with Dubai Digital Authority to develop a comprehensive infrastructure of information technology, data, digital transformation, and cybersecurity within the free zone, making it one of the most advanced, modern, and efficient services.

In addition, Dubai CommerCity’s strategic partnership with Emirates NBD aims to provide the free zone’s customers with an integrated portfolio of banking services based on the latest advanced digital platforms and applications, to enhance their operations and support them in growing and expanding their presence in the region.

ADNEC’s new corporate identity: The Abu Dhabi National Exhibitions Company (ADNEC) has rebranded and unveiled a new corporate identity with the aim of increasing the visibility of the Group’s six main business sectors: Venues, Events, Hotels, Food and Beverage, Services and Tourism.

Strengthening its position as a leading events and leisure tourism player in Abu Dhabi, ADNEC Group maximises the social and economic benefits to Abu Dhabi’s business and tourism sectors through holistically managing a group of business entities that provide and maintain facilities and services according to the highest standards specialised in these vital sectors. The new corporate identity also reflects the Group’s refreshed vision and mission, as it seeks to expand both in business terms and geographically.

ADNEC Group is playing a crucial role in driving Abu Dhabi’s economic diversification, positively supporting the evolving interests of businesses in the Emirate and across the UAE, while exploring new and innovative ways to showcase Abu Dhabi as a fast-growing and dynamic business and tourist destination. A global hub for major events, ADNEC centre has exceptional infrastructure, flexible teams and facilities to ensure long-term and sustainable development, along with key services through a number of companies specialised in Destination Management, catering, hotels and more.

Commenting on the rebranding, Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said, “The new corporate identity of the group reflects our strategy to diversify our operations by focusing on a number of promising economic and investment sectors in the business and leisure tourism industries and achieving integration among them, which will contribute to enhancing our competitiveness on regional and international levels. It will also aim to increase the direct and indirect contributions of the group’s business units, to achieve an added value to the economy of the emirate of Abu Dhabi and the country, in accordance with the aspirations and vision of our wise leadership for the next fifty years.”


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