Tuesday, May 27th, 2025 – Dubai, UAE: Chery – one of China’s most innovative and award-winning car brands – marked a new era of global expansion and innovation by unveiling a series of groundbreaking models, technologies, and initiatives at three landmark events, namely: the 2025 Shanghai International Automobile Industry Exhibition (2025 Shanghai Auto Show), the 2025 Chery Global Business Conference, and Chery’s Hybrid Night & Open-Source Initiative Launch. These events reflected Chery’s bold technological evolution and its vision for a sustainable, intelligent, and family-centric mobility future.
Global Debut of HIMLA Pickup Series: Redefining the Pickup Category
At the 2025 Shanghai Auto Show, Chery launched their brand-new HIMLA Series, its first global pickup lineup, signaling a major milestone in the brand’s global strategy. Inspired by the Himalayas, HIMLA embodies resilience and exploration, offering a full range of compact, mid-size, and full-size pickups with gasoline, diesel, and pure electric powertrains.
Backed by 28 years of engineering expertise, HIMLA is tailored for today’s booming global pickup market, projected to surpass 6.3 million units annually by 2030 (IHS). The series addresses four megatrends – passenger-focused comfort, intelligence, premiumization, and new energy adoption – while incorporating the “Global Five-Star Safety Standard” with intelligent driver-assistance and battery safety technologies.
Chery Super Hybrid (CSH): Driving the Future of Electrified Mobility
Chery’s CSH (Chery Super Hybrid) technology made its public debut in three all-new TIGGO models: TIGGO 7 CSH, TIGGO 8 CSH, and TIGGO 9 CSH. Showcased alongside the CSH Open-Source Initiative, this represents a major leap for Chery from technology follower to global hybrid leader. Underpinned by the proprietary “4H1S” global hybrid standard (high efficiency, high performance, high intelligence, high safety, and strong off-road capabilities), CSH features a next-gen hybrid engine with 46.5% thermal efficiency, DHT230/280 transmissions, and class-leading energy management systems. In dynamic demonstrations, TIGGO 9 CSH and ARRIZO 8 CSH achieved an industry-record 1,400 km range and 4.2L/100km fuel efficiency in charge-depleting mode. Chery also revealed a world-first hybrid engine with over 48% thermal efficiency, further cementing its leadership in green technology.
The CSH Open-Source Initiative: Global Collaboration for Sustainable Mobility
Pioneering industry transparency, Chery officially launched the CSH Open-Source Initiative, offering core hybrid patents and calling for the formation of a global hybrid technology ecosystem. This initiative represents a shift from “product export” to “technology symbiosis,” aiming to foster international collaboration, talent co-development, and technical standard-setting.
With the release of the “Chery Global Hybrid Technology Standard Declaration”, jointly developed with CATARC, Chery is positioning itself at the center of future sustainable mobility.
Boundless Living: Chery Reimagines Family Mobility
In a major lifestyle-focused initiative, Chery unveiled “Boundless Living”, showcasing how versatile space design and CSH V2L (Vehicle-to-Load) technology create immersive travel and living experiences. Four customized TIGGO displays brought family scenarios to life, from mobile workshops and pet-friendly cabins, to V2L-powered camping zones.
TIGGO 8’s 1,930L cargo space, TIGGO 7’s in-vehicle cinema, and advanced features like “Power Reserve” mode highlighted how Chery is delivering energy-efficient, worry-free experiences for modern families.
AiMOGA Robot: From Digital Persona to Real-World Intelligent Assistant
Chery also made headlines with the international debut of its humanoid AiMOGA Robot, now live at a 4S dealership in Kuala Lumpur. Originally conceived as a digital avatar named “Mornine,” AiMOGA has evolved into a fully functional, intelligent service assistant, capable of vehicle walkthroughs, multilingual interaction, and autonomous navigation.
Co-developed with AiMOGA Labs, the robot integrates CheryGPT and DeepSeek AI to bridge automotive and robotics technology, marking Chery’s transformation from intelligent manufacturing to intelligent service.
CHERY FAMILY CARE: A New Benchmark in Global Service
Further emphasizing its commitment to user-centric mobility, Chery launched CHERY FAMILY CARE, a new global service brand built on dual pillars: “Five Heartwarming Cares” (convenience-focused) and “Five Worry-free Cares” (professional assurance). This marks a strategic shift from product globalization to service localization, with 24/7 support, transparent pricing, and a growing international service training network. The brand’s slogan, “Always with You”, reflects Chery’s dedication to holistic, lifelong customer support in over 110 countries.
Looking Ahead: Chery’s Next Chapter
In 2025, Chery will launch 19 hybrid models across HEV, PHEV, and REEV segments, supported by global R&D centers and 16 million users worldwide. Its theme, “Navigating the Future”, was evident across all events, from endurance challenges and platform debuts to collaborative innovation.
“Chery is not just building vehicles. We are redefining lifestyles,” said Zhu Shaodong, Executive Vice President of Chery International. “Through technological breakthroughs and global partnerships, we are making premium mobility more accessible, sustainable, and intelligent.”
From his end, Zaher Sabagh, Director of Chery UAE commented: “Chery has managed to spearhead innovation in the global automotive sector at an accelerated pace over the last 5 years, leveraging a legacy of over 20 years in strategic planning and Research & Development. At Chery UAE, we look ahead with great anticipation, knowing that we will be able to introduce Chery’s global innovations, models and initiatives soon to the UAE market, setting the foundation for a new chapter for the automotive industry in the country, in partnership with AW Rostamani. Our ambitions are sky-high and possibilities are endless: expect Chery to revolutionize the driving journey”.
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About Chery
Since its establishment in 1997, Chery has adhered to technology-driven development, with its overarching vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery stands as the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
Through implementing product, localization, and talent strategies, the brand now covers more than 80 countries and regions with over 13 million users, ranking first in exports of Chinese brand passenger cars for 21 consecutive years. Chery also became the best Chinese global brand builder in cars and ranked 14th on the global list, according to the 2023 Chinese Global Brand Builders Top 50.
In 2023, Chery partnered with AW Rostamani (AWR), a leading business conglomerate with over 52 years of automotive excellence in the UAE. This partnership combines Chery’s global brand presence and commitment to green technological advancements with AWR’s legacy of customer satisfaction and market expertise.
For further information, please visit http://www.cheryuae.com or call Toll Free 800-CHERY (800-24379).
