Dubai, UAE – Tuesday, 31 December 2025 – With the countdown to the close of Dubai Shopping Festival (DSF) well underway, shoppers across the city are entering the final and most rewarding window to take advantage of DSF’s prize-packed retail campaigns. Featuring multi-million-dirham prize pools, thousands of chances to win, and participation from hundreds of leading brands and retailers, DSF continues to turn everyday shopping into extraordinary winning moments — but only for a limited time.
From headline mega raffles and last-chance scan-to-win promotions to gold giveaways, loyalty “millionaire” campaigns, airline miles, points and cash rewards, every purchase made now carries the potential to unlock a major prize. With many campaigns approaching their final draws and entry deadlines fast approaching, shoppers are encouraged to act now to ensure they don’t miss out.
Running across Dubai’s biggest malls, iconic jewellery destinations, major loyalty platforms and independent retailers, DSF’s retail promotions remain active through early January and beyond. However, this is the closing stretch — making the coming days the last opportunity for shoppers to shop, enter and win before DSF’s celebrated rewards season comes to an end.
DFRE & DSF citywide promotions
DSF Mega Raffles
Dates: Until 11 January 2026
Mechanic: Purchase a ticket for AED 100 to receive two chances to win
Prizes:
- Daily: Nissan car + AED 100,000 (per day during DSF)
- Final day grand prize: AED 400,000
- Total winners: 25 winners
DSF – Shop, Scan & Win 5 x Nissan Patrol 2025
Dates: Until 1 February
Mechanic: Spend AED 300+ at any participating store for a chance to win
Prize: Nissan Patrol (weekly)
Total prizes: 5 Nissan cars
Draw dates: Thursdays 8, 15, 22 and 29 January as well as 5 February
DSF Sale Season
Dates: Until 1 February 2026
Mechanic: Citywide sales season across malls and shopping precincts (store & mall timings)
What it is: DSF’s umbrella sales period, promoting seasonal discounts citywide from 25% to 75% (offers subject to availability; terms may apply in-store)
DSF Daily Surprises
Dates: Until 11 January
Mechanic: Limited-time surprise offers rotating daily across categories including fashion, beauty, home and electronics
How it works: A different “surprise” deal drops each day for a limited time via participating brands, supported through DSF official channels.
Mall & retail group promotions
Majid Al Futtaim Malls – win the biggest prize of the year with AED 1 million cash
Dates: Until 11 January
Where: Mall of the Emirates, City Centre Mirdif, City Centre Deira
Mechanic: Spend AED 300+ and scan receipts via the SHARE Rewards app
Prize: AED 1,000,000 cash (one winner)
Mercato Mall & Town Centre Jumeirah – Dubai Shopping Festival Campaign (Privilege PLUS)
Dates: Until 1 February
Where: Mercato Mall and Town Centre Jumeirah
Mechanic: Entry to prize draws is through the Privilege PLUS app
Spend threshold: Minimum AED 200 to participate
Prizes:
- Weekly cash prizes
- Grand prize: AED 30,000 on the final day of DSF
Loyalty & partner prize draws
DSF Golden Tickit (Tickit – Dubai Holding)
Dates: Until 11 January
Core mechanic: Tickit members who link their Visa or MasterCard and transact with Tickit partners qualify for the DSF Golden Tickit campaign.
Prizes: 38 winners, each receiving AED 10,000 in Tickit points
Where: Includes partners such as VOX Cinemas, Virgin Megastore, Jumeirah restaurants, Roxy Cinemas and more.
City Walk x Tickit
Dates: Until 11 January
Mechanic: Spend AED 300+ at participating outlets at City Walk using the Tickit Rewards app to automatically enter
Prize: ARCFOX ALPHA S (valued at AED 222K)
Emirates Skywards – DSF Emirates Skywards prize draw
Dates: Until 11 January 2026
Where: Skywards Everyday partners in Dubai and Skywards Miles Mall
Mechanic (Skywards Everyday): One additional entry for every AED 100 spent at Skywards Everyday partners
Prize pool (Miles):
- 1 winner: 1,000,000 Miles
- 6 winners: 250,000 Miles each
- 10 winners: 100,000 Miles each
- 30 winners: 50,000 Miles each
Skywards Miles Mall:
- 30% bonus Miles on purchases of AED 370+ (valid 24 Nov 2025 – 11 Jan 2026)
- First-time shoppers: extra 2,000 Miles when spending AED 185+ with a Visa card
Modesh & Blue Rewards – DSF Modesh Blue Millionaire Rewards (Dubai Festival City Mall)[1]
Dates: Until 11 January
Where: Participating Blue Rewards brands [2] in DFCM
Mechanic: Spend AED 300+ and upload receipts
Prizes: Two draws, 5 winners per draw
- Each winner receives 1,000,000 Blue XX[3] Points (= AED 10,000)
Jewellery & gold promotions
Dubai Jewellery Group – 5 Kilos of Gold to be won this DSF
Dates: Until 11 January 2026
Where: 250+ participating jewellery outlets
Mechanic: For every jewellery purchase of AED 1,500, receive a raffle coupon
Prizes:
- Weekly draws: 4 winners receive 250g of gold each
- Final draw (11 January): 1 winner receives 1 kilo of gold (mega prize)
- Total winners: 17 winners (16 x 250g + 1 x 1kg)
- Raffle dates: 1 & 11 January 2026
Dubai Gold Souk Extension – win a gold Mercedes-Benz
Dates: Until 8 February 2026
Where: Hind Plaza, Dubai Gold Souk Extension
Mechanic: Spend AED 500 or more at gold, jewellery and watch stores to earn one raffle entry for every AED 500 spent
Prize: Gold Mercedes-Benz
Additional destination highlights: Over 295 retail outlets across the Gold Souk Extension.
DSF Love Diamond Week 2026 (Damas) XXX[4]
Dates: Until 1 January 2026
Where: Damas boutiques citywide
Mechanic: One entry for every AED 500 spent in a single transaction
Prize: One 3-piece Solitaire Set from the Damas Diamonds Collection (Pendant Chain, Earrings and Ring)
Winner selection: 6 January 2026.
ENOC – The Ultimate Win
Dates: Until 11 January 2026
How to participate:
- Purchase a Winner Pack:
- AED 15 = 6 digital draw entries (cash, cars and iPhone prizes)
- AED 10 = 3 digital draw entries (cash draws only)
- Spend & Win entries:
- AED 50 at AutoPro = 1 entry
- AED 50 at Tasjeel = 1 entry
Prizes: cash prizes, cars and iPhones (as listed)
Strategic Partners
DSF 2025-2026 is supported by Key Sponsor Commercial Bank of Dubai, and Strategic Partners, including: Al-Futtaim Malls (Dubai Festival City Mall and Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Souq Al Seef, Bluewaters, Ibn Battuta Mall, Nad Al Sheba Mall, Palm Jumeirah Mall, and The Outlet Village), Emirates airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach JBR), talabat, plus more to be revealed.
For more information about Dubai Shopping Festival, please visit mydsf.ae or follow @dubaifestivals on social media
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About Dubai Shopping Festival (DSF)
The Dubai Shopping Festival (DSF) returns for its 31st edition from 5 December 2025, to 11 January 2026, transforming the city into a spectacular winter wonderland for 38 days of unparalleled shopping, entertainment, gastronomy, and culture. Organised by Dubai Festivals and Retail Establishment (DFRE), DSF continues its legacy as a landmark event that reflects Dubai’s vision as a leading global destination, offering new experiences, record-breaking shows, and unforgettable prizes for residents and visitors alike.
About Dubai Festivals and Retail Establishment
Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
Dubai Department of Economy and Tourism (DET)
mediarelations@dubaidet.ae
[+971] 600 55 5559
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Participating stores at DFCM
Rewards
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