Dubai, UAE – April 2024: G-SHOCK has announced the launch of the GA-2100CM Series, a new addition to the iconic 2100 line, featuring a bold camouflage concept designed to elevate everyday style.
The series reimagines the streamlined GA-2100 silhouette with an original G-SHOCK camouflage pattern, bringing a fresh and distinctive visual identity. The design incorporates a metallic print finish, adding depth and sophistication while subtly integrating the brand’s signature G-mark within the pattern.
Available in contemporary colour variations, including the GA2100CM-5A and GA2100CM-8A, the collection is designed to complement modern urban outdoor fashion trends such as gorpcore, while maintaining the versatility expected from G-SHOCK timepieces.
In addition to its design innovation, the GA-2100CM Series reflects attention to materials, with key components of the bezel and band made using bio-based resin, contributing to reduced environmental impact.
True to G-SHOCK’s heritage of toughness and functionality, the series is equipped with essential features including shock resistance, 200-meter water resistance, world time across 48 cities, a stopwatch, a countdown timer, five daily alarms, and a double LED light with Super Illuminator for enhanced visibility.
With the GA-2100CM Series, G-SHOCK continues to combine durable performance with forward-thinking design, offering a timepiece that stands out both in function and style.
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ABOUT CASIO MIDDLE EAST & AFRICA
CASIO Middle East and Africa (CMEA) is the regional subsidiary of CASIO Computer Co., Ltd., overseeing marketing, sales, and distribution across the Middle East and Africa. Guided by CASIO’s global philosophy of “creativity and contribution,” CMEA drives the brand’s growth through innovative products, localized strategies, and strong partnerships across key markets. With a diverse portfolio spanning timepieces, electronic musical instruments, calculators, and education technology, CASIO continues to inspire consumers through reliability, design, and cutting-edge innovation.
ABOUT G-SHOCK
Since its creation in 1983, G-SHOCK has defined the benchmark for toughness in timekeeping. Built on the founding concept of “Never Give Up,” G-SHOCK watches are engineered to withstand shock, vibration, and extreme environments—earning a global following across music, fashion, street culture, sports, and art. Today, G-SHOCK continues to innovate with advanced materials, bold designs, and cultural collaborations that make it one of the world’s most influential lifestyle and performance watch brands.
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For G-SHOCK press enquiries contact:
Mayukh Sikdar
Watermelon PR
Dubai, UAE