What if your armchair felt more like a flower in bloom than a piece of furniture?
In the latest chapter of The Circle of Harmony – Rooted in Harmony, Natuzzi Italia’s evolving style journey rooted in its Apulian heritage, internationally acclaimed artist-designer Marcantonio brings his signature blend of sculpture and storytelling to life with Fiore – an armchair that doesn’t just furnish a room, it transforms it.
Fiore, meaning “flower” in Italian, is more than a seat – it’s an experience. Inspired by the delicate power of petals and the organic flow of nature, this armchair wraps the body in fluid, sinuous lines, blurring the boundary between form and function, design and emotion. With its sculptural silhouette and tactile softness, Fiore is Marcantonio’s fourth collaboration with Natuzzi Italia, and perhaps his most poetic yet.
“This isn’t just furniture,” Marcantonio explains. “Fiore is an invitation to reconnect with nature – to bring softness, growth, and a sense of wonder into our living spaces.”
Crafted with artisanal precision and high-quality materials, Fiore represents the perfect harmony between innovation and tradition – the very essence of Natuzzi Italia’s design philosophy. Part of a broader collection featuring creative visionaries like Karim Rashid, Andrea Steidl, and Mauro Lipparini, Fiore stands out as a bold symbol of how nature continues to influence the future of interiors.
Visit any Natuzzi store located near you in Dubai and Abu Dhabi, visit the website https://westernfurniture.ae/natuzzi-italia/, https://www.natuzzi.com/ae/en/, or call +97143377152, +97143380777 or +97126444048.
• Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai
• Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai
• Natuzzi, The Galleria, Abu Dhabi
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About NATUZZI S.P.A.
Founded in 1959 by Pasquale Natuzzi, the Natuzzi Group designs, manufactures, and sells an extensive collection of sofas, armchairs, furniture, and home furnishing accessories. The Natuzzi Group is the largest Italian furniture company and the only global player in the sector, with seven production plants, twelve sales offices, and over 1,200 points of sale across the world. Ethics and social responsibility, innovation, industrial know-how, and the integrated management of the entire value chain are the strengths that have made the Natuzzi Group the market leader. Natuzzi S.p.A. has been listed on the New York Stock Exchange since 13 May 1993. The Group is certified ISO 9001 and 14001. http://www.natuzzi.com
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