Nature, Reimagined: Natural Notes Makes Middle East Debut at Beautyworld ME
● Premiering at BWME: A collection of the global leaders in natural ingredients unite in one immersive space
● Exclusive live panel: Sustainability at source with industry pioneers
● Invitation for media, perfumers and beauty professionals to connect, explore, and interview
Dubai, UAE: A bold new concept will take centre stage at Beautyworld Middle East 2025, as the international fragrance and beauty industries are invited to discover Natural Notes – a dedicated, first-of-its-kind showcase for natural perfume ingredients sourced from farmers all over the world, spotlighting sustainability, authenticity, and innovation in the world of natural perfumery.
Presented in collaboration with Resperfuma, the specialist communication agency for the fragrance trade, and its founder, Virginie Gervason, Natural Notes unites nine of the world’s leading producers of natural fragrance ingredients – small to medium-sized companies with big ambitions and even bigger commitments to sustainability, biodiversity, and community partnerships.
“This isn’t just a launch at a prestigious, fast-growing beauty event; it’s a landmark moment for the region, highlighting natural fragrance ingredients from all over the world for the first time ever,” says Ravi Ramchandni, Show Manager for Beautyworld Middle East. “Natural Notes is about giving a platform to passionate entrepreneurs who are rewriting the rules of natural ingredient sourcing through responsible action and visionary thinking.”
The Natural Notes space will offer visitors an immersive journey into the raw beauty of nature’s most iconic ingredients – rose, oud, patchouli, citrus, spices, and more—while providing direct access to the people behind them.
Attendees will have the chance to connect with these producers, hear their sourcing stories, and explore how their work is helping to shape the future of fragrance. Day one of the Next in Fragrance conference programme also includes a high-level panel discussion titled “What Does Sustainability Mean for Naturals at Source?”, featuring: Elisa Aragon, CEO, Nelixia, Raja Palaniswamy, Director, Jasmine CE Pvt Ltd, Rocco Capua, Co-CEO, Capua and Aayush Tekriwal, CEO, Van Aroma, that will be moderated by Gervason.
Participating Producers:
● Capua (Citrus – Italy)
● Enio Bonchev (Rose – Bulgaria)
● Essentiel Oud (Oud – Vietnam)
● Ircos Laboratoires (Argan – Morocco)
● Jacarandas (Ylang Ylang – Madagascar)
● Jasmine CE Pvt. Ltd. (Vetiver – India)
● Nelixia (Guaiacwood & Cardamom – Paraguay/Guatemala)
● PT Van Aroma (Patchouli – Indonesia)
● Verger (Cinnamon, Spices – Sri Lanka)
Visit Natural Notes in Hall Zabeel 3, part of the Follow The Scent Campaign at Beautyworld Middle East 2025 – and experience the beating heart of sustainable perfumery.
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About Beautyworld Middle East
Beautyworld Middle East, taking place from 27–29 October 2025 at the Dubai World Trade Centre, stands as a truly global hub for the beauty, fragrance, hair, and wellness industries. Recognised as the largest international trade fair of its kind in the region, the event attracts over 71,000 professionals from 164 countries, offering an unparalleled opportunity to engage with more than 2,000 leading exhibitors from across 70 countries.
For more information, please visit our website.
About Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: http://www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the
State of Hesse (40 percent).
For more information, please visit our website at: http://www.messefrankfurt.com *Preliminary figures 2024