4 November 2026, Dubai, UAE: Nolte Küchen, Germany’s leading premium kitchen brand, opened its flagship showroom at Eiffel Building 1 on Sheikh Zayed Road in Dubai, giving homeowners and industry professionals direct access to its kitchen design expertise and services.
The grand opening was attended by senior leadership from Nolte’s German headquarters, including Maren Schmitt-Nolte, Chairwoman of the Advisory Board of Nolte Group; Georg Konrad Nolte, Chairman of the Supervisory Board of Nolte Group; Torben Leonhard Karasek, Managing Director of Nolte Holding International; and Heiko Maibach, CEO Sales & Marketing, Nolte Küchen GmbH & Co. KG.
They were joined by Sherif Abou El Naga, Vice Consul, Deputy Head of Visa Section of the Federal Republic of Germany in Dubai; Daniela Calligaro, Director, Dubai Office & Regional Membership, German Emirati Joint Council for Industry & Commerce; Jamal Ramadhan Bin Marghoob, VP Clients and Community Relations, Dubai Silicon Oasis (DIEZ); and senior representatives of Dubai’s real estate sector.
Centred around the theme of ‘Mastering Nature’, the opening featured four zones, Flame, Terra, Aqua and Stone, inspired by natural elements that shape everyday kitchen rituals. As guests explored the showroom’s collections, materials and design features, they experienced how Nolte Küchen combines these elements with nearly seven decades of German engineering and precision.
Selva Kumar Rajulu, Managing Director & Senior Vice President – Middle East, Asia & Africa
The launch follows Nolte’s establishment of direct UAE operations in 2025 through Nolte Kitchens LLC, a subsidiary of Nolte Küchen Germany. The showroom provides a base for retail growth and closer engagement with developers and design partners, complementing its project business in Dubai’s premium residential market, where Knight Frank recorded 412 home sales valued at USD 10 million or more during the first nine months of 2026.
Maren Schmitt-Nolte, Chairwoman of the Advisory Board of Nolte Group, said: “What started as a family business in Germany has grown into an internationally well-recognised brand, represented by dedicated people and trusted partners around the world. Last year, we took an important strategic decision to take full responsibility for our presence here in the UAE market. This decision reflects our confidence in this market, our belief in the people who have built our business here and our ambition to continue growing together.”
As part of Nolte’s multi-year AED 25 million investment plan, the 450 sq. m flagship is the brand’s only directly owned and operated showroom in the UAE. Designed as a Connection Hub, it offers access to in-house specialists and a space for architects, designers and developers to meet, work and exchange ideas.
“Over the past decade and a half, we have expanded our footprint across more than 30 countries in the Middle East, Asia and Africa, establishing ourselves as the leading German kitchen brand in the region. Through this growth, Dubai has remained the centerpiece of our operations,” said Selva Kumar Rajulu, Managing Director & Senior Vice President – Middle East, Asia & Africa at Nolte FZE. “Taking direct control of our UAE market presence has brought us closer to our clients, projects and partners. The opening of our flagship showroom marks another important milestone in this journey.”
The displays feature Nolte Neo, Nolte and Express across five kitchens, two spas, one laundry and one living room, spanning different styles, specifications and price points. In-house designers provide personalised consultations based on lifestyle, space and budget, supported by materials and planning systems, live 3D kitchen visualisation and appliances from international brands. Visitors can access support from concept through installation and learn about Nolte’s FSC- and PEFC-certified materials.
The showroom also features a podcast corner, product guides, catalogues and sustainability reports. Nolte plans product presentations, guided walkthroughs, training sessions, intimate dinners and workshops with partner brands, designers and creators, making the space an active hub for the UAE’s design and property industry.
With an order book exceeding AED 90 million, comprising over 4,000 kitchens, Nolte plans to expand into Abu Dhabi and the Northern Emirates through local partnerships and dealer networks. The Dubai flagship will support this growth through product selection, technical coordination and professional training for homeowners and developers.
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About Nolte Küchen
Nolte Küchen is a German kitchen manufacturer established in 1958. With nearly seven decades of expertise, the family-owned company produces 100% German-made modular kitchens, combining innovation with craftsmanship to meet the highest standards of quality and design.
Its regional arm, Nolte FZE, established in Dubai in 2011, oversees operations across 30 countries and has delivered more than 80,000 project kitchens and 35,000 retail kitchens in recent years.
In 2025, Nolte Küchen Germany established Nolte Kitchens LLC as a direct subsidiary to oversee and grow the company’s UAE retail and project business.
For more information, visit https://nolteuae.com/