Designed to make cleaning the entire home effortless, cordless stick vacuum cleaners MC-SBR70 and MC-SBR40 feature robust suction power and versatile attachments that can tackle everything from pet hair to invisible dust.
31 July 2025:
Dubai, United Arab Emirates
Panasonic Marketing Middle East and Africa FZE (PMMAF) has announced the official launch of its latest premium cordless stick vacuum cleaners in the region – the MC-SBR70 and MC-SBR40. Reflecting Panasonic’s renowned global standards, both models combine hygienic, powerful performance with extended runtime, all packed into a compact, reliable appliance. Top of the line model MC-SBR70 even boasts an intelligent dust sensor, which automatically increases the vacuum cleaner’s suction power when it detects higher dust levels for a more efficient cleaning.
This MC-SBR70, as the premium version, is also engineered with a high-torque, brushless motor and energy-efficient inverter that can deliver up to 135W of suction power. This ensures exceptionally effective cleaning, effortlessly tackling dirt and even microscopic dust on any surface – from tiles to carpets to wooden floors. Sleek and lightweight at just 2.7 kg, it also comes with an additional battery and charger for extra convenience. For uninterrupted cleaning sessions, the premium model also boasts a longer running time, offering a total of 116 minutes of operation with the 2 batteries.
Complementing the MC-SBR70’s raw power is its Dust Sensor Feature. The dust sensor detects dust particles as small as 0.02mm in size. Based on the amount of dust detected, it notifies the user by changing the ring light on the display across 6 levels and automatically adjusts the suction power. The integrated LED Light illuminates hidden dirt and dust, leaving no corner unnoticed and ensuring a truly thorough clean. The vacuum cleaner also incorporates an advanced, four-stage filtration system designed to capture fine dust particles and allergens, ensuring that only clean air is released. Its HEPA filter makes it possible to capture and lock-in 99.99% of microscopic dust and allergens, helping maintain a cleaner, more hygienic home.
Takashi Sasaki, Director, Consumer Marketing Division, PMMAF, said: “Consumers have long grappled with the common pain points of vacuum cleaners – short run time of battery, inadequate suction power, even the inability to effectively clean tricky, hard-to-reach areas. Our new cordless stick vacuum cleaners address all those concerns and more, developed with our customers’ needs in mind, to solve their everyday cleaning dilemmas and offer a truly superior, more hygienic, and effortless experience that redefines cleanliness in the home.”
“Panasonic’s commitment to health and hygiene, deeply rooted in Japan’s cultural values, naturally extends to every aspect of our home appliances. Both MC-SBR70 and MC-SBR40 vacuums are a direct reflection of that unwavering dedication, that is why we designed these new models with top-notch innovations aimed at providing our customers with a hassle-free cleaning experience like never before,” Sasaki added.
Truly feature-packed for effective cleaning performance, the stick vacuums also boast versatile attachments and smart storage solutions. The Motorised Mattress/Pet Nozzle removes pet hair, dust mites, and other allergens from mattresses and sofas with powerful suction, powered by a motor. Both models are built with 254mm wide nozzle with LED lights, along with a telescopic wand that can adjust up to 20cm in length, making it easy to clean stairs, under furniture, high ceilings, and more.
When the task is done, the appliance stores on its included stand, ensuring quick access and a clutter-free living space. Panasonic also integrated smart technologies, transforming these new cordless stick vacuum models to truly enable smart living and deliver ultimate convenience. For mess-free disposal, users only need to empty the dust box with a single button press for quick and hassle-free cleaning. The dust box and filters of the main unit are easily detachable and fully washable in water, which ensures effortlessly everything is kept clean. On top of these, there is also the Smart Display for guided cleaning. The smart display shows battery status and dust levels, with easy control of power and modes.
The Panasonic Cordless Stick Vacuum Cleaners MC-SBR70 and MC-SBR40 are now available across retail outlets in the Middle East, as well as online at Amazon UAE. For more information, visit https://www.panasonic.com/ae/consumer/home-appliances/vacuum-cleaners/stick.html.
