Building a Global Brand: Philip Villa and YOKKAO


To go global is the dream of every brand. That’s the way to go if they want to reach any real success. Knowing that you can reach anyone and everyone around the world, is the epitome of being successful.

After all, why limit your dreams? You might as well think big, whether you are a start-up or have been in the game for a few years. Targeting a global audience and market should be your long-term plan. To reach them all will serve as your biggest

motivation. Becoming successful on the global stage is not just about financial success, though. It should go well beyond that. You also need to see it as an opportunity to impact more people. It is a chance to use your reach and help as many as you can. Imagine having

the capacity to influence people positively. That is the real measure of success that every brand should aspire to.

That’s the same philosophy that Philip Villa of YOKKAO believes in. He had a vision and he knew what he wanted for his company. That’s to have the best fight gear brand in the world. It is a work in progress, but they are well on their way to achieving it.

Humble Beginnings

YOKKAO is thriving as the leading name in combat sports gear. What started as a venture that was purely focused on Muay Thai has grown to include other combat sports as well. And it is also moving into the streetwear and lifestyle clothing categories.

It is part of YOKKAO’s efforts to become more inclusive in its offerings. Philip Villa founded YOKKAO in 2010. He saw it as a chance to fill an existing void in the combat sports scene. Having been immersed in the Muay Thai industry in Thailand for several years, he became conscious of that need. His solution is to start a company that will cater to the needs of Muay Thai practitioners and followers alike.

The company’s started out as a provider of high-quality Muay Thai gear and equipment. Their initial venture was providing Muay Thai shorts that soon expanded to other essentials of the art. They have since grown to become one of the most popular

Muay Thai brands that rival the other, older names.

Standing Out From the Rest

One thing that made YOKKAO stand out from the rest is the distinctive designs of their products. The color and the designs are clear upgrades from those that were available in the market at the time. Even today, they continue to push the boundaries for combat

sports gear. Not only in terms of appearance but in the materials that they use for every product.

They continue to come up with innovative designs that are fresh and eye-catching. It is a major reason why more and more Muay Thai practitioners and fans are turning to YOKKAO as their brand of choice for their gear and equipment. This just goes to show how much the brand has caught the imagination of practitioners and enthusiasts and has started to favor it. And the great thing about it is that they are not resting on their laurels and are continuing to come up with cutting-edge looks that make an impression.

Promoting the YOKKAO Brand

YOKKAO has ventured way beyond the usual fight gear and equipment. The company also dabbles in promoting major events as well as conducting seminars in various places all over the world. Some of the countries that have played host to events and seminars are the United States, United Kingdom, Italy, Thailand, China, and Australia.

Philip Villa believes that this is one of the best ways of spreading more knowledge and awareness about Muay Thai.

Aside from events and seminars, YOKKAO is also very active in the social media world.

They are very much in tune with what people are using to consume and spread information. That is why their social media presence is above any other Muay Thai or combat sports brand. The fact that they are extremely active and also promoting keeps awareness of their products very high. In today’s ultra-competitive world of combat sports products, this gives the company a definitive edge.

Further Expanding the Brand

YOKKAO continues its efforts to spread the word about Muay Thai as well as its brand.

The opportunity is there and they are doing a better job at taking advantage of it than any other company. Philip Villa has been spearheading these efforts in various forms.

One such venue of opportunity that came up recently was when he made a visit to Dubai. He was exploring the possibility of holding one of YOKKAO’s events there. This could very well lead to a major opportunity for the brand in the Middle East. It is a previously untapped market that is definitely worth looking into. For Philip, this is yet another step towards solidifying the global brand that he envisioned for YOKKAO.


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