RIYADH, KSA – 17 June 2025 — Starbucks at Alshaya Group has introduced a SAR 7 price point for its premium brewed coffee and cold brew, reaffirming its long-term commitment to offering high-quality, handcrafted coffee experiences accessible to more customers across the Kingdom.
Mohammad Mahmoud Al Najjar, Senior Vice President, Starbucks MENA
The offering includes Starbucks® Pike Place® Roast, a smooth, well-rounded blend of Latin American coffees and a customer favorite in Saudi Arabia, voted the number one coffee in the market. Also available is Starbucks® Cold Brew, handcrafted in small batches daily and slow-steeped in cool water for 20 hours — made from a custom blend of beans grown specifically to brew long and cold for a naturally sweet, super-smooth flavor.
This pricing reflects Starbucks’ belief that accessibility should never come at the expense of quality. All beverages are crafted using ethically sourced, 100% Arabica beans from Asia Pacific, Africa, and South America without compromising standards, flavor, or customer experience. The offering is part of a sustained effort to expand everyday access to premium coffee across the Kingdom.
“Starbucks has always aimed to be accessible to all, not by lowering standards, but by raising value,” said Mohammad Mahmoud Al Najjar, Senior Vice President, Starbucks MENA. “With this offering, we’re showing that premium coffee can be both exceptional and inclusive. Our diverse menu, inclusive pricing, and expertly trained baristas ensure every customer can enjoy a great experience, no matter their budget. It also reflects our long-term investment in Saudi Arabia and our pride in growing a locally rooted partner community that brings Starbucks to life every day.”
This initiative is part of the MENA “Back to Starbucks” plan to stay close to customer needs and ensure the Starbucks experience remains part of everyday life across the Kingdom. It also reflects the brand’s confidence in the growing enthusiasm among Saudi consumers for high-quality Arabica coffee, reinforcing Starbucks’ role as a daily destination, not just a treat.
To celebrate the launch, Starbucks launched a playful radio campaign inviting customers with the number 7 on their license plates to enjoy a free cup of brewed coffee or cold brew. The campaign drove strong participation across drive-thru and social media, with user-generated content highlighting moments of joy, connection, and surprise. This activation marks the start of a broader calendar of in-store engagement moments continuing through the year.
With more than two decades of presence in Saudi Arabia and a growing footprint of over 450 stores in 29 cities, Starbucks continues to invest in local talent, supported by a team of more than 6,000 barista partners — over 40% of whom are Saudi nationals, along with more than 30 managers working across stores and offices. Starbucks also operate three training centers across the region to provide ongoing development and support that empowers their partners. From the hands of its partners to the heart of its communities, Starbucks is building stronger connections across the Kingdom — one cup, one experience, and one neighborhood at a time.
