Fashion Forward: Novotel World Trade Centre and ibis One Central collabrates with Aeropostale Arabia and Nikon Middle East & Africa to place a spotlight on the hotels real superstars


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Novotel World Trade Centre Dubai and ibis One Central recently hosted online content creators and hotel staff providing them the opportunity to debut Aeropostale Arabias Winter collection.

Located in the bustling city centre the chic and contemporary hotels are welcoming the winter season with one of the most innovative and fashion forward online campaigns yet held in collaboration with Aeropostale Arabia and Nikon Middle East & Africa.

The contemporary business hotels were excellent locations for fashionistas to showcase the Winter collection of the American speciality retailer of casual apparel and accessories, Aeropostale. Capturing the most intense and gripping looks were participants of a lifestyle photography workshop held by Nikon Middle East & Africa.

Through this initiative, the spotlight was placed on real superstars – the business hotels colleagues and content creators from all walks of life. The contemporary rooms with Dubais skyline views provided the perfect backdrop to showcase the stylish and modern collection.

According to Ferry Trinidad, Cluster Digital Marketing Manager of Novotel World Trade Centre and ibis One Central, This special event is part of our Q4 Campaign to usher in the Winter Season. We featured Dubais Online Superstars and actual colleagues working from the different departments of the hotel. For a day, they became cover models promoting the hotels and Aeropostale Arabias new season collection. What a fun way of ushering the new season in our properties!”

Says Youssef Sayed Abdelhady, participating content creator, This is such an amazing idea to showcase our city at its best! As content creators, we are always on scout for trendy locations to shoot and film. With this collaboration, I was able to not only show what Dubai has to offer for the upcoming season but also live my dream of being a model.”  

Other content creators who were a part of the campaign included: Kristine Sanchez, Yelizaveta Shuleshova (Elizabeth), Shanti Sur, Olha Rodyk, Zeinab Jaber, Shahla Al Atrache, Tuesday Leroux, Yazzy Sami, Karl Marion Buan, Noufal Ameen, Shazil Shoukath and Nour Alden Kabbesh.

Deriving inspiration from Dubai’s infrastructure and skyline, the campaign aims to blend the city’s architecture and fashion. Encouraging fashionistas to make the most of the cooler weather, the hotels are situated in a perfect setting for a photoshoot or a shopping spree while making use of the hotel’s complimentary shuttles to major shopping malls in the city.

Visitors and residents can also experience this fashion forward stay by taking part in a competition to win one complimentary night stay for two at Novotel World Trade Centre or ibis One Central and 5 Shopping Spree Package worth AED 500 from Aeropostale. Competition details can be found at this link


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