Dubai, UAE, Monday, January 13, 2025 – On Sunday, January 12, 2025, the Dubai Marathon made a grand return to the heart of the city, reaffirming its status as one of the Middle East’s most iconic events. Welcoming participants and spectators from around the world, the marathon celebrated determination and endurance. Adding a unique technological touch this year, Xiaomi, the world-renowned leader in consumer electronics and smart manufacturing, proudly joined as an official partner.
Xiaomi’s collaboration with the Dubai Marathon reflected its commitment to creating a smarter, healthier world. As a global leader in smart technology, Xiaomi’s involvement enhanced the marathon experience for all, uniting the spirit of athleticism with cutting-edge innovation.
Xiaomi Fans and Influencers Take on the Challenge
In the lead-up to the marathon, Xiaomi engaged its community through a social media recruitment campaign, inviting Mi Fans to join the race. The campaign received an overwhelmingly enthusiastic response, with 15 Mi Fans ultimately selected to represent the brand. Additionally, five top influencers joined the marathon, sharing their journey with their followers.
Despite the challenges of the track, all participants demonstrated remarkable perseverance and successfully completed the race. To honor their achievement, Xiaomi awarded each runner with the new Xiaomi Smart Band 9 Pro, a cutting-edge wearable designed to support active lifestyles.
Xiaomi Smart Band 9 Pro
Featuring a high-quality AMOLED display, cutting-edge fitness tracking capabilities, and an impressive 21-day battery life, the Band 9 Pro became an essential companion for athletes. With accurate heart rate and SpO₂ monitoring, professional-grade sleep management, and more than 150 sports modes, it proved to be an indispensable tool for fitness enthusiasts.
The Xiaomi Booth: A Hub of Excitement
At the marathon venue, Xiaomi’s interactive booth became a focal point for visitors. Featuring the latest Xiaomi 14T Series smartphones and the Xiaomi Smart Band 9 Pro, the booth offered attendees a hands-on experience with the brand’s innovative products.
A highlight of the booth was the prize wheel activity, which attracted significant attention. Participants performed warm-up exercises to earn a spin of the wheel, with exclusive Xiaomi gifts—including the Xiaomi Band 9—awaiting the lucky winners. Visitors were encouraged to capture their moments at the booth, posting photos on Instagram while tagging @xiaomi.uae and using the hashtag #BeyondWithXiaomi. The booth was buzzing with energy, drawing in a steady stream of marathon participants and spectators alike.
Xiaomi Smart Band 9
Merging stylish design with comprehensive wellness features, the Band 9 provided continuous heart rate and SpO₂ tracking, in-depth sleep analysis, and access to over 150 sports modes. Its vibrant display and long-lasting battery made it a dependable choice for active individuals, effortlessly combining fashion and functionality.
A Memorable Partnership
Xiaomi’s partnership with the 2025 Dubai Marathon celebrated both innovation and human endurance. Through an interactive booth, social media engagement, and advanced products, Xiaomi highlighted its commitment to a smarter, healthier future. The event concluded with Xiaomi presenting awards to the winners, showcasing how its Smart Band 9 and Smart Band 9 Pro enhanced the athletes’ fitness experiences.
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About Xiaomi Corporation:
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies, with its global smartphone shipments ranked among the top three and global MAU (including smartphones and tablets) reached 641.2 million in December 2023. The Company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached approximately 739.7 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of December 31, 2023. In October 2023, Xiaomi upgraded its strategy to “Human × Car × Home” smart ecosystem, seamlessly merges personal devices, smart home products, and cars. Xiaomi always centers on humanity and is committed to providing comprehensive, better-connected experiences. Xiaomi products are present in more than 100 countries and regions around the world. In August 2023, Xiaomi was included in the Fortune Global 500 list for the fifth year in a row, ranking 360th.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
