Launching on 30 September at Expo Centre Sharjah
10 Reasons Why the Middle East Watch & Jewellery Show Is a Must-Visit Destination for Watch and Jewellery Enthusiasts
Sharjah, 17 September 2026:
With the 58th edition of the Middle East Watch & Jewellery Show set to open on 30 September and run until 4 October 2026, Expo Centre Sharjah is preparing to welcome watch and jewellery enthusiasts, as well as those with a passion for design and luxury. The five-day event will bring together more than 500 brands from 19 countries.
With such a diverse line-up of exhibitors, the show offers a comprehensive experience that brings together brands, designs and global markets under one roof, giving visitors the opportunity to explore the world of watches and jewellery from multiple perspectives. Here are 10 reasons why the 58th edition is an experience worth discovering:
1. More Than 500 Brands Under One Roof
The show gives visitors the opportunity to explore more than 500 brands in one destination, offering a wide variety of designs and collections. This allows visitors to discover diverse options during a single visit, without having to travel between different destinations.
2. An International Presence Bringing Global Markets to Sharjah
The participation of 19 countries strengthens the show’s international presence, while five international pavilions representing Hong Kong, India, Italy, Singapore and Thailand add a global dimension to the event. Together, they give visitors the opportunity to explore the diversity of global markets and discover different approaches and traditions in watchmaking and jewellery craftsmanship.
3. An Opportunity to Discover the Latest Designs
The diversity of brands and exhibitors creates an opportunity to discover new designs and collections across the world of watches and jewellery, while keeping up with emerging industry trends, from the design of individual pieces to the ways in which they are presented and developed.
4. A Complete World of Jewellery and Gemstones
The show offers visitors the opportunity to explore a wide range of jewellery products, including jewellery, gold, diamonds and gemstones, while discovering an extensive variety of materials, craftsmanship and designs.
5. A Dedicated Showcase for the World of Watches
The experience extends beyond jewellery, bringing together a diverse selection of watches and brands specialising in the sector. This makes the show a destination for watch enthusiasts as well as jewellery lovers, offering visitors the opportunity to explore the collections and offerings presented by participating brands.
6. A Diversity of Styles and Designs
From classic designs to more contemporary trends, the diversity of participating brands and countries reflects the wide range of styles that define the watch and jewellery industry. It also gives visitors greater scope to compare different offerings and discover designs that align with their personal tastes and interests.
7. More Than 30,000 Square Metres to Explore
The 58th edition will be held across more than 30,000 square metres at Expo Centre Sharjah, reflecting the scale of participation and providing ample space for brands, pavilions and exhibits. This gives visitors the opportunity to explore a wide range of exhibitors during a single visit.
8. Direct Engagement with Brands
The show gives visitors the opportunity to engage directly with participating brands and explore their collections up close, making the experience more interactive than simply viewing products. Visitors can also gain a closer understanding of the details and collections directly from the exhibitors themselves.
9. A Destination Connecting the Public and Industry Professionals
The show is not aimed solely at watch and jewellery enthusiasts; it also brings together exhibitors, industry professionals and sector stakeholders. It provides a platform for interaction between brands, visitors and the trade community, reinforcing its role as a specialised platform for the watch and jewellery industry.
10. A Legacy Spanning More Than Five Decades
The 58th edition continues the legacy of the Middle East Watch & Jewellery Show, which has established itself as one of the region’s leading specialised exhibitions. Through the show, Expo Centre Sharjah continues to attract brands and exhibitors from diverse markets to Sharjah.
With this breadth of diversity brought together in a single edition, the Middle East Watch & Jewellery Show offers visitors more than an opportunity to view products. It provides a platform to discover designs, connect with brands, explore the diversity of global markets, and experience the world of watches and jewellery across its many styles and details.
The 58th edition further reflects Expo Centre Sharjah’s position as a platform for specialised exhibitions and events with an international presence, supporting Sharjah’s standing on the global exhibitions and events map. Meanwhile, the Middle East Watch & Jewellery Show continues to strengthen its position as a prominent event for watch and jewellery enthusiasts and industry professionals across the region.
– Ends –