Dubai, UAE – In an atmosphere brimming with elegance and sophistication, L’Etoile store, in collaboration with the renowned fragrance brand Tiziana Terenzi, celebrated the launch of its latest fragrance, “Atlantis.” The special event took place at the store’s branch in Dubai Festival City Mall, attended by prominent media personalities and social media influencers, making it a remarkable celebration of creativity and excellence in the world of fragrances.
Attendees enjoyed an exceptional experience exploring the new fragrance’s composition, which embodies luxury and refinement with a blend inspired by the mysterious nature of the Atlantic islands. The event also highlighted Tiziana Terenzi’s philosophy in fragrance creation, which emphasizes quality and uniqueness in every edition.
L’Etoile, a leader in the beauty retail sector, is a one-stop destination for fragrance enthusiasts, cosmetics lovers, and personal care aficionados. Spanning an impressive 1,800 square meters, the store features the largest selection of niche and specialty fragrances, skincare, haircare, and body care products, alongside international brands from countries such as France, Italy, Switzerland, Saudi Arabia, Korea, and Japan.
With over 30 years of expertise, L’Etoile has established itself as a global multi-channel beauty company. It operates more than 1,000 stores worldwide, supported by a team of 17,000 professional beauty consultants, advanced loyalty programs, and one of the largest online beauty platforms across Europe and Asia.
L’Etoile’s multi-channel e-commerce platforms, including letoile.ae and letoile.qa, as well as mobile applications available on iOS and Android, offer customers the convenience of browsing and purchasing a wide range of products online, along with the fastest delivery service in the region, ensuring a seamless and enjoyable shopping experience.
Attendees expressed their admiration for the new “Atlantis” fragrance, praising the creativity and excellence that unite L’Etoile and Tiziana Terenzi. This collaboration marks another milestone in reinforcing the brands’ leadership in the global fragrance and beauty industry.