- The 6th edition of the Beautyworld Middle East Award ceremony saw the highest ever recorded number of entrants and the highest calibre winners, underscoring the region’s maturing beauty industry.
- The gala evening itself was a glamorous, networking-rich celebration at the heart of the global beauty supply chain.
Dubai, UAE: The highly anticipated gala for the 6th edition of the Beautyworld Middle East Awards 2025 took place on 29 October 2025 at the prestigious Conrad Dubai, was attended by over 400 senior decision-makers from the beauty industry. The evening was a resounding success: glamorous, vibrant and firmly in tune with the region’s ambition to lead in beauty innovation.
The Awards celebrated the region’s most outstanding talent, innovation, and brands, marking one of the industry’s most anticipated annual occasions. Recognised as a key benchmark for excellence across beauty, fragrance, and wellness, the awards highlight the creativity and progress shaping the future of the global beauty industry from the heart of Dubai.
Event Director Ravi Ramchandani said: “This has been a great success – while we had a record number of entrants, numbering over 800, the level of quality was also exceptionally high, reflecting the growing strength and maturity of the Middle East beauty market.”
The winners across the 17 categories are as follows:
- Niche Fragrance of the Year – Caden, Oman Luxury
- Popular Fragrance of the Year – Yum Bougee Marshmallow | 81 Eau de Parfum Intense, Kayali
- Media Campaign of the Year – Ube Collection, Huda Beauty
- Hair Product of the Year – Living Proof PHD Dry Shampoo, Beauty Solutions Trading
- Hair Styling Device of the Year – GHD Chronos Max, Nazih Group
- Skincare Product of the Year – Phyto AOX Facial Oil No 10, Topical Skin
- Male Grooming Product of the Year – Resurfacing Peel, MÄNN Skincare
- Personal Care Product of the Year – UV Drops SPF50, Day+
- Cosmetic Product of the Year – Easy Bake Setting Spray, Huda Beauty
- Nail Product of the Year – Artistic Base Coat – Reactive Bonder, Nazih Group
- Innovative Packaging of the Year – Laverne X Georgina Rodriguez – Sense Perfume, Laverne
- Luxury Packaging of the Year – Fanscentic, Mercury Global Packaging
- Conscious Brand of the Year – Lush Fresh Handmade Cosmetics
- Newcomer Brand of the Year – Haan
- Homegrown Brand of the Year – Ojar
- Retailer of the Year – Beautique
- Technology of the Year – Olfactory Intelligence, OSMO
Lifetime Acheive Award
The Lifetime Acheiver Award went to Jacques Cavallier-Belletrud, Master In-House Perfumer at LVMH, to recognise his extensive career as one of the leading experts in the luxury fragrance field. In Jacques absence, the award was received on his behalf by Jérôme Viaud, the Mayor of Grasse, who is also a prominent figure in the French fragrance industry.
Awards Sponsors
The gala was generously supported by a host of sponsors who played a pivotal role in the evening’s success:
- Principal Sponsors: LAVERNE, ASSAF (3SAF)
- Gold Sponsor: Eurofragance
- Category Sponsor: Duellberg Konzentra
- Exclusive Media Partner: BW Confidential
The black-tie gala included a luxurious three-course dinner, premium drinks, live performances, and an exclusive after-party, all set within a vibrant networking environment among industry leaders, founders and creatives. The atmosphere was electric, the setting impeccable, and the celebration from start to finish affirmed the region’s position as a global beauty hub.
We congratulate all winners and finalists for their outstanding contributions and look forward to seeing even greater innovation in next year’s edition of Beautyworld Middle East.
To access the Beautyworld Middle East Digital Press Box – containing press materials, show map, logos and media agenda, please use this link.
To access the Beautyworld Middle East Photo Gallery, please use this link.
Ends
About Beautyworld Middle East
Beautyworld Middle East, taking place from 27–29 October 2025 at the Dubai World Trade Centre, stands as a truly global hub for the beauty, fragrance, hair, and wellness industries. Recognised as the largest international trade fair of its kind in the region, the event attracts over 71,000 professionals from 164 countries, offering an unparalleled opportunity to engage with more than 2,000 leading exhibitors from across 70 countries.
For more information, please visit our website.
About Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2024 were € 775 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2024
About Messe Frankfurt Middle East
Messe Frankfurt Middle East’s portfolio of exhibitions includes: Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Logimotion, Light + Intelligent Building Middle East and Paperworld Middle East. In the 2024/25 event season, Messe Frankfurt Middle East exhibitions combined featured 7,450 exhibitors from over 68 countries and attracted 249,500 visitors from 164 countries.
For more information, please visit our website.