Samsung’s bold experiments with radical foldable phone designs, like the ultra-slim flagship Galaxy S25 Edge and its first triple-folding device, may not see a traditional yearly release. An executive has revealed that the company remains uncommitted to launching more insanely pricey smartphones anytime soon.
Why the next TriFold isn’t a given
During an interview with Bloomberg, Won-Joon Choi, chief operating officer of Samsung’s Mobile Experience Business, said the brand is skeptical about successors for the Galaxy S25 Edge and Galaxy Z TriFold. The sales of these devices lagged behind expectations compared with their more mainstream models like the Galaxy S and Galaxy Z series.
The TriFold, with its two hinges and a tablet-like unfolded mode, retails for around $2,900. While these sold out in limited batches, the device remains a niche product with a steep price tag and ultra-premium positioning. In his comments, Choi didn’t rule out future models entirely, but added that no decision has been made on when, or even if, a second generation of these complex models will arrive.
Not killing the foldables, just rethinking it
Samsung’s cautious stance doesn’t mean the company is abandoning foldable phones entirely. In fact, the executive highlighted that a more practical iteration could be in the works. A wider version of the Galaxy Z Fold series is reportedly in the pipeline, focusing on delivering a larger screen for entertainment or multitasking without the added complexity (and cost) of a double-hinge system.
Rather than chasing ultra-niche phones that push engineering boundaries, Samsung may be prioritizing models with broader market appeal, like foldables that feel more familiar and are priced more accessibly. While foldable tech continues to mature and enter more segments like handhelds, ultra-premium experiments have yet to prove that they can sustain long-term consumer demand given their pricing and complexity.
This also reveals a larger industry dynamic where pushing the envelope in form factor innovation is expensive, risky, and doesn’t always bring mass demand. Enthusiasts and premium buyers are all for the groundbreaking phones, but the mainstream markets still lean towards more balanced offerings.