Celia has been part and parcel of Huawei smartphones for quite a long time. Users turn to voice assistants for things like setting timers, asking about the weather, and sending texts. Celia can be a lifesaver when you want to get something done on the fly and don’t have a hand to spare. When you want to pull up the navigation app while driving without taking your eyes off the road, or if you are in the middle of something and want to call your friend or set an alarm without dropping what you are doing, you can invoke Celia.
Ask away anytime
However, with the HUAWEI Pura 90s Series, Celia has gotten smarter, more intuitive, and more personal. Celia can now provide instant access to useful information through intuitive knowledge Q&A capabilities. From checking the weather and time zones to exploring travel recommendations and general knowledge, users can quickly find the answers they need in everyday situations. It also supports content generation for common communication needs, such as drafting messages, invitations, and simple documents, making everyday interactions more convenient and efficient.
Celia simplifies everyday interactions through natural voice control, allowing users to complete multiple tasks more efficiently. Through simple commands, users can manage system functions, open or control apps, adjust settings, take screenshots, or start recordings effortlessly. It also supports essential actions such as making calls, sending messages, and setting reminders or schedules, streamlining high-frequency tasks into one seamless interaction flow.
Celia can also provide contextual controls through its interface, giving users quick access to relevant device functions and settings. This makes frequently used controls easier to reach when they are needed, further reducing the number of steps required to complete everyday tasks.
Hail Careem rides with Celia
Celia can be your trusted partner when you are trying to navigate cities. Through voice commands, it can help users find directions, nearby places, and travel routes directly on Huawei devices. Working with Huawei’s mapping services, Celia can provide walking or driving guidance and can also make use of saved locations, such as home or work, to make navigation faster and more convenient.
Beyond navigation, Celia can also help users request ride-hailing services through trusted regional platforms such as Careem. If you are exploring unfamiliar places, Celia can find locally relevant information about famous landmarks and popular spots while helping you get to your destination with fewer steps.
You can simply say, “Hey Celia, get me a ride to Dubai Mall” or “Hey Celia, get me a ride to Dubai Airport,” and let Celia help you hail a Careem ride while you enjoy your coffee. By combining real-time information access, navigation support, and seamless task execution, Celia helps users manage essential travel needs more efficiently, allowing them to focus more on the journey itself.
From personal assistant to a wider AI experience
Beyond voice interactions and daily task management, Celia represents just one pillar of Huawei’s broader vision for system-wide intelligence on the HUAWEI Pura 90s Series. AI is deeply woven into the flagship experience, enhancing everyday hardware capabilities behind the scenes.
This is especially evident in camera innovations like AI Composition, which intelligently frames shots for optimal visual balance, and AI De-glare, which removes distracting reflections with a single tap. By blending assistant capabilities with native image-processing and system tools, Huawei ensures that AI feels less like a separate application and more like an intuitive, ambient layer of the operating system.
Celia is evolving from a traditional voice assistant into a practical, context-aware, and locally relevant AI companion. By bridging simple voice commands with navigation, contextual device controls, and essential regional services like Careem, it offers tangible everyday convenience, with even more possibilities waiting on the horizon.
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About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three core business units and a global leader in smart devices and intelligent consumer experiences. With a product portfolio that includes smartphones, PCs and tablets, wearables, audio devices, and cloud services. Operating in over 170 countries and regions, Huawei CBG serves more than a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, and China. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. Huawei CBG is recognized as one of the world’s top smartphone brands and remains committed to driving digital inclusion, sustainability, and innovation through intelligent, user-centric products that enhance everyday life. For more information please visit: http://consumer.huawei.com