The move brings Anker, eufy, soundcore, SOLIX and eufyMake under one name as the company concentrates its global portfolio around AI, connected devices, robotics and its promise of Ultimate Innovation.
Dubai, UAE, September 7, 2026 — Anker announced at IFA Berlin 2026 that its five consumer technology brands — Anker, eufy, soundcore, SOLIX and eufyMake — will gradually move under a single name, Anker, as the company consolidates its global portfolio around a unified consumer technology platform.
The multi-year transition comes as advances in artificial intelligence, connected devices and robotics increasingly bring previously separate product categories together. The transition will be gradual and market-led, with new products moving first to the unified Anker identity while existing products, digital platforms, packaging and retail environments transition over time. The company said the strength and category expertise built by its existing brands over the past decade have made the consolidation possible, allowing Anker to concentrate its global brand investment behind one identity and one promise: Ultimate Innovation.
Jacky Jia, CMO Anker Innovations – Keynote at IFA 2026
A Unified Anker Brand for the Next Era
Anker was founded in 2011 as a charging company. Fifteen years later, it serves more than 200 million customers in over 180 countries and regions, and along the way it built dedicated brands to move faster in specific categories: Anker for charging, eufy for the smart home, soundcore for audio and entertainment, SOLIX for energy, eufyMake for creative tools. Each one built real expertise and a loyal following, and that success is what makes today’s evolution possible.
The boundaries between those categories are disappearing as artificial intelligence, connected devices and robotics converge. At IFA, Anker introduced Anker MindBase, a local AI hub that connects devices across the home, makes AI decisions on-device, and keeps household data stored locally. A camera, a lock and a robot vacuum used to be three separate products. Under MindBase, they work as one system.
“Anker has evolved from a charging company into a global consumer technology business, and consumers across the GCC increasingly experience that innovation across multiple parts of their lives — from charging and audio to smart-home and personal technology,” said Jeffrey Liu, Regional General Manager for Anker Innovations in MEA. “Bringing these technologies together under one Anker name gives us a stronger and clearer platform for the next stage of our growth in the region, while allowing us to introduce increasingly connected experiences built around the same promise of Ultimate Innovation.”
The company’s first standalone Anker store, opening in Berlin on September 5, will provide the first physical expression of the unified brand, presenting products around “Anker For You” and “Anker For Home” rather than traditional product categories.
Anker For You
Anker For You covers the technology that returns your attention: charging, audio and video, health and creative tools. Charging is where Anker’s story began, and its newest products are built around managing power intelligently, not just delivering it. GCC consumers move constantly between office, studies, home and travel, often carrying a smartphone, laptop and wearable at the same time, and these products are built for exactly that.
The Anker MagGo Power Bank Pro 2 is first magnetic power bank with a built-in cooling fan, certified by SGS. With 25-watt Qi2.2 magnetic wireless charging, it takes an iPhone 17 Pro to 50% in 25 minutes and recharges itself to 80% in 52 minutes. The system combines a patented fan algorithm, dual air ducts and graphene-based heat dissipation to maintain temperatures below 36°C (96.8°F) throughout charging — particularly relevant for consumers in hot GCC climate. A smart display adds greater visibility, showing real-time power, temperature and remaining charging time.
The Anker Laptop Charger Pro recognizes the connected laptop model and manages its battery health, with 100% recognition for Macs and more than 90% for Windows devices. Care Mode applies a dedicated charging curve and 80% charge limit to extend battery life by more than 40%, while the desktop app delivers over-the-air updates and monthly battery health reports. The 100-watt Max GaN charger reaches full charge in 55 minutes and is 38% smaller than Apple’s 96-watt charger.
Anker power banks are designed to comply with international airline carry-on requirements, giving GCC travellers added confidence when flying. Chargers are supplied with region-compatible plugs, while official warranty coverage and customer support are available through the Anker Official Store and authorized retailers across the UAE.
The Anker MagStand Charging Station replaces three bedside chargers with one device, combining a 25-watt Max magnetic pad, a retractable cable and a hidden USB-C port. Qi2 25-watt charging with active cooling takes an iPhone 17 Pro to 50% in 22 minutes, while Care Mode paces overnight charging to finish around your alarm. The station displays real-time wattage, temperature and time to full, and adds app-connected personalized screensavers.
Audio was one of the strongest showcases in this category at IFA. Leading the lineup is the Anker soundcore AeroClip 2 Pro, an on-ear clip design built on Anker’s proprietary THUS AI chip. It delivers best-in-class call quality and adds AI Voice Recording, which transcribes and summarizes meetings, calls and personal conversations. The AeroClip 2 shares the same chip and form factor. Anker also introduced the Space 2 Pro over-ear headphones, rated for up to 60 hours of battery life, and the Liberty Buds 2 in-ear earbuds, built around an 8-sensor array for clearer calls.
Anker also expanded its sleep technology lineup, one of the world’s most popular sleep earbud ranges, with the Sleep 4 and Sleep 4 Pro earbuds and its first bedside sleep speakers, SleepLab and SleepLab Pro. Both pair sensor-driven sleep tracking with adaptive audio built to help users fall asleep and stay asleep.
Anker is also expanding into hearing health, with hearing aids built on the same THUS AI chip, noise reduction and fast-charging technology developed for its earbuds. It’s the latest sign of the company moving beyond traditional consumer electronics into more personal health applications.
Anker also expanded its family and personal-care technology portfolio, including the Anker eufy Wearable Breast Pump S1, Anker eufy Baby Bottle Washer S1 Pro and new baby-monitoring products — the same problem-solving approach applied to the needs of new parents and growing families in the GCC.
Anker For Home
Anker For Home reflects the company’s shift from individual smart-home devices to one connected system spanning from security to robotics and home energy. At the centre of that shift is Anker MindBase, a local AI hub that connects a home’s devices, processes AI decisions on-device, and keeps household data stored locally instead of in the cloud. Security cameras, locks and robotics can share information and act as one system rather than working as separate products.
The first products built on MindBase include new additions to Anker’s eufy security lineup, a new robot vacuum, and the company’s first robot lawn mower, which takes Anker’s robotics ambitions from the home into the garden. Anker also introduced the Anker SOLIX Solarbank Max, a plug-in home energy storage system built to bring solar power and whole-home backup within easier reach for households. Anker eufy security products continue to offer subscription access with no mandatory monthly fees, providing GCC households with greater flexibility and long-term value.
Anker products unveiled at IFA 2026 are expected to reach GCC markets in the coming months. The UAE availability through Anker’s e-shop, selected UAE retailers and e-commerce platforms will be announced separately, starting with Soundcore audio and eufy family-care products, following Anker’s newest charging products and more of the IFA 2026 portfolio.
###
About Anker
Anker Innovations (SZSE: 300866; HKEX: 00668), known globally as Anker, is a consumer technology company founded in 2011 and built on a promise of Ultimate Innovation. Its products span charging, power, audio and entertainment, smart home, robotics, health, and creative tools, serving more than 200 million customers in over 180 countries and regions. To learn more, visit anker.com.