Adobe and Disney have worked side by side for decades, and you have probably enjoyed the results without knowing it. Disney’s creative teams have long relied on Adobe software to make their content, run tailored marketing campaigns, and build the digital experiences you come across at the parks.
Now, the two companies are taking things a step further. According to a press release shared on BusinessWire, Adobe and The Walt Disney Company have signed a partnership that will run for several years, with a big focus on storytelling, creativity, and responsible use of AI.
What does Adobe bring to the table?
As Disney’s Official AI Innovation Partner, Adobe will give Disney an early look at its newest tools, including Adobe Firefly, Firefly Foundry, Premiere, and Photoshop. Adobe is also lending its own engineers and researchers to Disney’s teams.
The most interesting part is Firefly Foundry. Adobe will help Disney build its own generative AI models that learn from Disney’s properties. Since these models know what Disney’s characters, worlds, and art styles look like, they can create content that is safe for commercial use and ready for real projects.
How could this change your next Disney park visit?
Walt Disney Imagineering Research & Development is already using Firefly Foundry. One model takes the team’s hand-drawn sketches and turns them into finished 2D concept art, while another generates images that match the look of each franchise.
The partnership also includes StudioLAB, the innovation hub at The Walt Disney Studios, where Adobe will help creatives test new ways of working. Over at ESPN Edge, the two companies will look at how AI can get sports fans more involved and bring ESPN’s huge archive back to the spotlight.
Joint projects have already kicked off, with more to come over the next few years.