I’ve lost count of the mornings I’ve spent patting down my pockets. As part of my routine, I check the table counter and the couch cushion twice. I’m convinced my keys lead a secret life. Well, it looks like Google wants to end this confusion.
Google’s Pixel Tag, its own item tracker for Android phones, is finally available to purchase in the United States starting today, November 11, 2026.
What does the Pixel Tag cost, and what can it do?
It costs $29, or $99 for a pack of four in one color (Fog), and if you ask me, it’s basically what the AirTag is for Apple’s ecosystem.
For finding devices nearby, the Pixel Tag relies on UWB (ultra-wideband). It uses a similar arrow-and-counter to guide you toward the tagged item. On Android phones with Bluetooth 6.0, the Tag uses Channel Sounding (Android 9 or later) for more accurate positioning.
Beyond that range, the Tag taps into Google’s Find Hub, a network of more than a billion Android devices worldwide.
Other features include a built-in speaker that rings the tag, Left Behind alerts for when you leave without the tagged item, and a button on the tag that rings your phone.
How does it stack up against AirTag, SmartTag3, and Moto Tag 2?
Like the AirTag, the Pixel Tag uses a CR2032 battery that should last over a year.
Let’s speak of the Pixel Tag’s competitors for a bit. AirTag is the most obvious competitor: it stays locked to Apple’s ecosystem, costs $29 or $99 for a 4-pack, and offers similar features. It doesn’t have a button to ring your iPhone, though.
Then there’s Samsung’s Galaxy SmartTag 3. It’s been on sale in the US since November 6, costs $29.99, and claims up to 550 days of battery, more than both the Pixel Tag and the AirTag. The good thing, however, is that the SmartTag 3 works with iPhones through the SmartThings Find app.
Notorola’s Moto Tag 2 is the closest match, since it also uses Find Hub. It closely mirrors the price and features of the Pixel Tag.
My take: the Pixel Tag’s edge is its phone-ringing button, while Samsung and Motorola promise longer battery life. If you’re in a Pixel household, you can get the Pixel Tag without a second thought.