For many families in Dubai, the 3-day super sale could not have come at a better time, as shopping for the upcoming Islamic festival Eid Al Adha can get pretty expensive. Residents told Khaleej Times that they usually spend up to Dh4,000 on shopping for the festival as they get new clothes, matching accessories and even give their homes a makeover with new furniture.
Scheduled from May 31 to June 2, the super sale will see over 2,000 outlets across Dubai offering discounts of up to 90 percent on more than 500 global brands.
Astronomical calculations predict Eid Al Adha will fall on Monday, June 17.
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For British expat Grant Randall, and his Moroccan wife Sophia, Eid is a time to refresh their home decor. “We use this opportunity to get new curtains for the living room, as well as other home decor items,” said Randall.
With two children, the Randall family spends up to Dh4,000 during the holiday season.
“The sales are a blessing because we can cover everything for the kids, as well as spruce up our home, without breaking the bank,” Randall explained. “We even booked a special photoshoot for our Eid pictures, as it is a cherished family tradition.”
Egyptian expat Shaima Al-Jali, a mother of three boys aged 5, 7, and 11, shared her experience. “When Eid is over, I find that I spent around Dh1,000 on each of my sons. This includes buying them some clothes and pairs of shoes, getting their hair trimmed at the salon, and treating them to an Eid outing, which usually consumes the most,” Al-Jali told Khaleej Times.
“As sales kick off, it’s the perfect time to indulge and get the finest for them without holding back. As a mother, I want my children to look and feel their finest during Eid,” she added.
During the three days, shoppers can find deals on everything, from fashion and beauty to electronics and homeware, across malls and shopping centres in Dubai.
Emirati citizen, Sheikha S, a mother of two daughters aged 11, and 13, has a well-planned approach to Eid preparations.
“Eid preparation starts three weeks in advance for me. I can’t wait for the sales because everything gets booked up quickly, from hair appointments to henna artists.”
Sheikha spends Dh2,000 on each of her daughters, who are always excited about the latest fashion and beauty trends. “I’ve already told them that if they want to make big purchases, they should wait for big sales. They understand that the bigger the sales, the more they can buy. I’m hoping the 3-day sale will include the brands they’re looking for,” Sheikha added.
Sheikha said that her daughters understand that although it’s Eid, they don’t have to buy everything at once.
“As they grow up, they become more and more considerate. Before they wanted everything at once, but now each has one big purchase that she has wanted for a long time,” Sheikha added.