Samsung may soon take a page from Nothing and bring AI-generated apps directly to Galaxy phones. In a recent interview, a Samsung executive suggested the company is exploring the idea of “vibe coding”, where users simply describe what they want an app to do and an AI system writes the code for them.
The idea surfaced during TechRadar’s conversation with Won-Joon Choi, head of Samsung’s Mobile Experience division. When asked about the possibility of bringing vibe coding to Galaxy devices, Choi said it’s “something we’re looking into.” The concept, he explained, could unlock entirely new ways for users to customize their phones, not just through apps, but potentially through deeper changes to the device’s overall user experience.
AI that builds apps from simple prompts
For those unfamiliar with the term, vibe coding is essentially AI-assisted programming. Instead of writing code manually, users provide prompts describing the functionality they want, and the AI generates the necessary software. That means even people with no programming experience could potentially create simple apps or utilities for their phones.
On Nothing devices, a similar concept already exists under the name Essential Apps, which allows users to build personalized widgets using text-based prompts. It effectively turns a smartphone into a miniature app-building platform. If Samsung adopts something similar, the idea could reach a much wider audience given the scale of Galaxy devices.
It’s worth noting that despite the conversation, Samsung hasn’t officially confirmed that such a feature is actually coming to Galaxy phones yet. But the fact that the company is openly discussing it signals how seriously the industry is taking the idea of AI-driven software creation. The Galaxy S26 lineup already leans heavily into AI branding, with Samsung positioning the devices less as traditional smartphones and more as “AI phones.” If it follows through, it could represent a big shift in how people interact with their phones: moving from simply installing apps to creating them on demand with AI.