New 100% Vegetarian, Ready in 3-Minute, 0% Trans Fat Products Reflect a Healthy Way of Life and Commitment to Purity, Care, and Integrity.
Dubai, United Arab Emirates; 29 January 2025:
Al Islami Foods, a UAE pioneer in the wholesome food products sector and a global leader in halal poultry and meat products ,is excited to announce the launch of its latest innovation: ‘Chappati and Malabar Paratha’—a convenient, nutritious, and flavourful addition to its expanding carbohydrate product range.
Designed for health-conscious consumers seeking a balance of taste, nutrition, and convenience, these new offerings are 100% vegetarian, ready in just 3 minutes, and contain zero trans-fat, aligning with the brand’s commitment to clean eating and wholesome nutrition.Made with the finest ingredients, the frozenchappati and paratha promise the same quality and freshness that the company’s products are known for; it is also suitable for vegans and vegetarians.
The introduction of Chappatiand Malabar Paratha addresses the increasing demand for quickly ready and nutritious food. One of the staple items in the households of Indian sub-continents that constitute up to 70% of the UAE population is chappati and paratha, which is the biggest category in the frozen dough market in the region.
“Convenience is the main driver for predicted growth, with consumers increasingly looking for ready-to-prepare meals that can save time in their busy lifestyles.With ‘Chappatiand Malabar Paratha,’ we are redefining fast, healthy, and clean eating. These are not just quick meals but a manifestation of our promise of ‘Healthy and Real Halal Food,’ wherein every ingredient is thoughtfully chosen to give families the best in taste, nutrition, and purity. This launch marks another step toward our mission of making the Halal way of life more accessible and enriching,” commented Zubair Ahmed, Marketing Director of Al Islami Foods.
The new Chappati& Malabar Parathaare available in major supermarkets across the UAE during Ramadan and will expand regionally over time.
A leader in Halal Foods for five decades, Al Islami Foods is an Emirati brand with an unrivalled global presence that embodies the principles of quality and innovation. The brand has been recognised as one of the top halal brands globally,securing a coveted position among the Top 5 Halal Products Companies in the Organization of Islamic Cooperation (OIC) in 2023, and was awarded the prestigious title of iHalal Brand of the Year in 2021.
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About Al Islami:
For more than five decades, Al Islami Foods has stood as a beacon of excellence in the halal food industry. Established in 1970 as the Dubai Co-operative Society, our journey has been characterised by visionary leadership and an unwavering commitment to quality. Founded by Saeed Lootah, our brand has evolved from a small grocery shop to a global leader in halal food and a prominent food distributor across all regions. Our humble beginnings and subsequent history are marked by milestones, such as the opening of the groundbreaking hypermarket in Mirdif in 1979, which paved the way for tremendous growth into the leading real halal meat, which is hand slaughtered and never stunned and grocery giant that Al Islami Foods is today. The company continues to stand for transparency and quality, enjoying the unequivocal trust of mothers, foodies, and cooking enthusiasts who seek to provide nutritious and safe halal foods to their children and families. Our five-decade-long legacy is a testament to our commitment to excellence and the satisfaction of