Americana Restaurants Welcomes Pizza Hut Oman to Its Portfolio
Operating in Oman since 1986 through its popular brands KFC and Hardee’s, Americana Restaurants has built a strong connection with local communities. This acquisition not only reinforces Americana Restaurants commitment to the Sultanate but also fosters economic growth, generates new employment opportunities, and deepens ties with Omani community.
In July 2022, Americana Restaurants signed a franchise agreement with Yum! Brands, to develop and operate Pizza Hut restaurants across Saudi Arabia, except for Jeddah city and has established a strong network of close to 100 restaurants in the Kingdom. Through this acquisition in Oman, Americana Restaurants has increased its network of Pizza Hut restaurants across multiple markets in the region to circa 450, further solidifying its position as a category leader in the pizza segment. This strategic move demonstrates Americana’s commitment to the Pizza Hut brand and its vision for continued growth in the region.
By integrating Pizza Hut’s strong local presence with Americana’s operational expertise and focus on innovation, the company is well-positioned to drive growth and deliver exceptional dining experiences. The move also enhances Americana’s ability to optimize operations and capitalize on advanced digital capabilities, such as online ordering and personalized marketing, to meet evolving customer preferences and improve convenience.
Americana Restaurants remains committed to ensuring a seamless transition, leveraging its proven expertise to deliver long-term value to customers, communities, and stakeholders.
-Ends-
Americana Restaurants is the largest out-of-home dining and quick service restaurant (QSR) operator in its 12 countries of operation across the Middle East, North Africa and Kazakhstan.
The Company’s historic IPO on the Abu Dhabi Securities Exchange (ADX) and the Saudi Exchange in 2022 marked the region’s first-ever concurrent dual-listing. Today, Americana Restaurants is a leading master franchisee and a food and beverage pioneer with decades-long heritage, an extensive geographic footprint, long-standing franchisor relationships and a diverse restaurant portfolio that spans the full out-of-home dining spectrum from QSR to fast casual, coffee and indulgence.
The Company’s portfolio includes a range of iconic global brands, including KFC, Pizza Hut, Hardee’s, Krispy Kreme, Peet’s Coffee, Wimpy, TGI Friday’s, Costa Coffee and Baskin Robbins. Americana Restaurants’ customer-centric restaurant platform, which includes 20 proprietary SuperApps, allows customers to experience their favorite global restaurant brands and meals when they want, where they want and how they want.
For more information, please visit: www.americanarestaurants.com