At the intersection of artistry, strategy, and culture stands Asheeka Ajmal, fashion stylist, creative visionary, and force behind Jannah Trunk Show. With an innate understanding of elegance and an entrepreneurial spirit shaped within the dynamic business ecosystem of Ajmal Holdings, Asheeka has always been drawn to the world of fashion, not just for its glamour but for its storytelling power.
Asheeka Ajmal, fashion stylist, creative visionary, and force behind Jannah Trunk Show.
Her journey led her to create Jannah, a platform born from purpose and passion — where designers are not just showcased, but strategically positioned to shine. For Asheeka, Jannah is more than an exhibition; it’s a movement. One that empowers fashion brands to connect with discerning audiences, gain visibility in influential circles, and leave a lasting impression.
This November, her vision comes alive in spectacular form as Jannah Trunk Show presents its much-anticipated Fashion Exhibition on Sunday, November 16th, 2025, at the Kempinski Central Avenue, Dubai. From 10 AM to 10 PM, Dubai’s style enthusiasts are invited to immerse themselves in a full-day celebration of fashion, lifestyle, and culture, crafted with precision for the city’s vibrant South Asian community.
Curated personally by Asheeka, the exhibition transcends the traditional showcase format. It is an immersive shopping experience, featuring a handpicked selection of luxury designers and premium brands from across South Asia, each unveiling exclusive collections that blend traditional artistry with contemporary sophistication.
Guests can explore an exceptional curation of fashion, bridal and festive wear, fine and statement jewelry, beauty, and skincare labels. The line-up includes some of the most coveted names in the industry; Nadia Farooqui, Milan Designs, Rehana Basheer, Suta Bombay, Jarkan Jewelry, HSY, and more, each bringing their newest collections to Dubai exclusively for Jannah.
Ensuring a seamless blend of luxury and convenience, the exhibition offers free entry, valet parking, and card payment facilities, making it a refined and effortless experience for every visitor.
The grandeur of the Jannah Trunk Show is amplified by its prestigious partners. Malabar Gold & Diamonds, a brand synonymous with legacy and timeless elegance, joins as the Presenting Sponsor, while Meralda, renowned for its contemporary fine jewelry, shines as the Shining Partner. Event execution by Rainmaker Events promises a visually stunning transformation of Kempinski into a luxurious shopping destination, complete with the ambience and allure Jannah is known for.
Asheeka’s vision for Jannah is clear: to position it as Dubai’s premier destination for curated fashion showcases, where creativity meets commerce, and every designer finds their place in the spotlight. With each edition, she continues to redefine what a trunk show can be, not just a marketplace, but a meaningful meeting point of vision, craftsmanship, and culture.
For more information, follow @jannahtrunkshow on Instagram or visit www.jannahtrunkshow.com