AYS Developers hosted yet another groundbreaking masterclass in W Hotel, The Palm on 24th September 2025, following the record-breaking success of their May event, which earned a Guinness World Record for the Largest Real Estate Training in the World. As part of their ongoing commitment to giving back and empowering the community, AYS Developers organised this masterclass to equip real estate agents with the skills and tools needed for long-term success in the highly competitive luxury real estate Dubai market.
This latest program, AYS Lab, is the first hands-on master workshop for brokers in the MENA region. Participants worked directly in the room to create real sales plans, investor decks, objection-handling scripts, Excel-based investment models, and AI-assisted assets—guided step by step by the industry expert Dr. Nour ElSerougy, Regional Investment Architect.
Following this was the panel discussion hosted by Ms. Sonia Waters, Head of Sales at AYS Developers. Among the panelists were the notable names of the Dubai Real Estate Industry including:
Dr. Salwa Arfoui (CEO & Co-Founder of Women of Vision & Regional Director at Next Level Real Estate Dubai, Mrs. Dounia Fadi (Managing Director at eXp Realty Dubai, Mr. Marc Walters (Managing Director at Allsopp & Allsopp), Ms. Mariam AlQubaisi (CEO & Founder of Real al Qubaisi Properties) and Ms. Manpreet Kaur (Founder & CEO of Kirpa Properties).
The panelists discussed the real estate market dynamics of 2025 in comparison to 2024, Dubai’s 2040 vision, Dubai Islands & Jumeirah Village Circle (JVC) growth trajectory, investment opportunities and women in real estate business in Dubai. The event was emceed by Mr. Spencer Lodge, host of “Made in Dubai” podcast.
AYS Developers Champions Women Empowerment and Innovation in UAE’s Real Estate Landscape
AYS Developers proudly stands as a champion of women empowerment in the real estate industry. At the helm of this dynamic organization is CEO Ms. Yulia Loshchukhina, whose leadership reflects a commitment to inclusion, innovation, and forward-thinking development. As a woman leading a major property developer in Dubai, Ms. Loshchukhina emphasizes how the country offers an exceptional environment for female professionals.
The UAE is an incredibly pleasant and efficient country to work in as a woman,” said Ms. Loshchukhina. “From government authorities to private vendors, the level of support, cooperation, and proactiveness we experience makes the development process seamless and well-structured. It’s a place where ambition is met with opportunity.”
Under her guidance, AYS Developers continues to play a key role in shaping Dubai’s evolving skyline. The company is strategically focused on high-potential locations that offer strong returns on investment and long-term capital appreciation for both investors and residents. With visionary projects and exclusive properties for sale in Dubai Islands, AYS Developers remains dedicated to delivering value through thoughtful, community-centric developments.
Looking ahead, the company is integrating smart technology and AI-driven features into its projects — from automated home systems to intelligent building management solutions. These innovations are designed to elevate comfort, efficiency, and security for future residents. In addition to tech-driven amenities, AYS Developers is also focused on lifestyle features, offering modern apartments with swimming pool facilities that enhance wellness and community living.
At AYS Developers, we’re not just building homes — we’re building lifestyles,” Ms. Loshchukhina added. “Our projects reflect where the market is headed, and we’re committed to staying ahead of the curve to meet the evolving needs of our clients.
About AYS Developers
AYS Developers is a premier developer based in Dubai, with proven expertise in high-end lifestyle properties featuring state-of-the-art amenities and technology-led homes. Known for innovation, integrity, and community-focused design, AYS builds spaces that blend functionality with inspiration, shaping not just skylines but lifestyles.
Looking ahead, AYS Developers is all braced up to commence its series of ultra-luxury projects worth a Billion Dirhams under its prestigious Heritage Collection in UAE’s most coveted location – Dubai Islands. For investors and homebuyers seeking an exclusive apartment for sale in Dubai , the Heritage Collection offers properties that are strategically planned to deliver capital appreciation and guaranteed high ROI (Return on Investment).
Dubai’s real estate market has always been a magnet for global investors, and the Heritage Collection’s strategic location, exceptional quality, and world-class amenities make them an attractive choice.
AYS Developers also recently signed a Regional Sponsorship Agreement with Argentine Football association (home to legendary players like Lionel Messi, Alexis MacAllister, Enzo Fernández amongst other icons) ahead of the 2026 World Cup. Both AFA and AYS Developers are leaders in their respective industries, recognized for their strategic vision and commitment to excellence. This partnership marks a strong connection between sports and the real estate sector.
AYS Developers, the leading luxury real estate developer, becomes the new Regional Sponsor of the Argentine National Teams in India.
The Argentine Football Association and AYS Developers, the leading luxury real estate developer, has signed a Regional Sponsorship Agreement ahead of the 2026 World Cup.