Ajman, UAE, 26th September 2025: Under the patronage of the Ajman Department of Tourism Development, and in collaboration with the Private Education Affairs Office, the Youth Hub, and the Government of Ajman Media Office, the first-ever Ajman edition of Big Bad Wolf, the world’s biggest book sale, was officially opened today in the presence of Khaled Al Nuaimi, Director General of the Federal Youth Authority, H.E. Mohamad Al Kaabi, Executive Director of Ajman’s Government Media Office, Mr Fadil Hussain, Director of Sharjah Book Authority, Mr Patrick Yap, Revenue & Growth Director, and Hind Sultan Al Marzouqi, Director of Development and Marketing at ADTD.
The exhibition is being held at Youth X HUB, offering an extraordinary collection of over 250,000 books at discounts of up to 90 per cent. Running till October 5, 2025, the sale invites families, students, and book lovers from across the UAE to experience 11 days of discovery, imagination, and inspiration, with books starting from AED 2.
Ajman joins Big Bad Wolf’s global movement, a milestone that reflects both the emirate’s cultural ambitions and the event’s mission to make reading accessible for all. This year’s edition, being held in collaboration with the Ajman Government and with the continued support of the Sharjah Book Authority, brings together a diverse catalogue of fiction and non-fiction, spanning thrillers, business, cookbooks, children’s stories, self-help, and more.
To enhance the experience beyond the shelves, this year’s sale features a series of engaging on-ground activities designed to bring the joy of books to life. Visitors who spend AED 300 or more at the sale will stand a chance to win an iPhone 17 Pro. Additionally, members of the media with a valid Media ID will be eligible to join the lucky draw. These activities aim to create a lively and interactive atmosphere that will encourage visitors to spend more time exploring, connecting, and celebrating their love for reading.
His Excellency Mahmood Khaleel Alhashmi, Director-General of the Ajman Department of Tourism Development, commented: “The Ajman edition of Big Bad Wolf is more than just an event, it is also a statement about our commitment to literacy, creativity and lifelong learning. Through this platform, we are creating opportunities for our community to engage with knowledge, ideas and stories that can inspire future generations.”
The Big Bad Wolf’s founders view Ajman as an essential stop on their mission to democratise reading. “Our goal has always been simple: to change the world, one book at a time,” said Andrew Yap, Founder of Big Bad Wolf Books. “Books should never be a luxury; they should be within reach for everyone. Bringing Big Bad Wolf to Ajman allows us to connect with an entirely new community of readers and share the joy of affordable books.”
To make the event a social outing as well as a literary one, the sale features a variety
of pop-up shops and dining experiences. Visitors can explore a delightful selection of F&B pop-ups and food trucks at the venue.
These vibrant culinary offerings add to the lively, family-friendly atmosphere of the event.
From quick bites to indulgent treats, there is something to suit every palate. Guests can enjoy a variety of flavours while soaking in the festive experience. This thoughtful addition ensures that visitors can relax, refresh, and enjoy a complete day out with friends and family.
In keeping with Big Bad Wolf’s mission to celebrate a wide range of voices and ideas, the Ajman edition spotlights titles that resonate with diverse interests and age groups.
Children’s Books
- Fun with Activities: Brain Boosters Activity Book — Penguin Books
- My First Book of Everything — Ben Newman, Children’s
- Big Book of Big Animals — Hazel Maskell, Children’s
- Miss Molly’s School of Confidence — Susanna Davidson, Children’s
- 199 Dinosaurs and Prehistoric Animals — Hannah Watson, Children’s
Fiction
- More Days at the Morisaki Bookshop — Satoshi Yagisawa
- The Next Person You Meet in Heaven — Mitch Albom
- The Man Who Died Twice — Richard Osman
- Paper Mill: Pride and Prejudice — Jane Austen
- Crime and Punishment — Fyodor Dostoevsky
Non-Fiction
- Atomic Habits — James Clear
- Talking to Strangers: What We Should Know About the People We Don’t Know — Malcolm Gladwell
- The Chimp Paradox — Dr. Steve Peters
By curating a selection that spans global bestsellers to local gems, the event reinforces its commitment to inclusivity and knowledge-sharing.
Since its founding in 2009, Big Bad Wolf has grown into a global phenomenon, touring more than 50 cities across 17 countries and becoming synonymous with celebrating the power of reading. Its Ajman edition continues this legacy, combining variety, value, and a commitment to cultural exchange that resonates with the UAE’s vision of building a knowledge-driven future.
The sale runs 10:00 AM to 9:00 PM daily at Youth X HUB, with free entry for all visitors.
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Editor’s Note:
Title: Big Bad Wolf: The World’s Biggest Book Sale
Dates: 25th September to 5th October 2025
Time: Daily from 10am to 9pm
Location: Youth x Hub, Ajman
About Big Bad Wolf Book
BIG BAD WOLF BOOKS was founded in Malaysia in 2009 as the brainchild of BookXcess’ (retail bookstore) Co-Founders Andrew Yap and Jacqueline Ng. More than a Book Sale, the World’s Biggest Book Sale is a global reading advocacy effort.
Since its inception, the Book Sale has evolved tremendously, going global and touring more than 50 cities across 17 countries, including Malaysia, such as Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, Taiwan, the United Arab Emirates, Tanzania, Kenya and most recently setting foot in Egypt and Saudi Arabia, with no plans to stop in making reading affordable for readers around the world.
The Sale offers books at incredible discounts – in some markets as high as 95%. The mission is to cultivate reading habits worldwide and build a new generation of readers by making books more affordable and accessible to EVERYONE. The Big Bad Wolf Book Sale has always been on a mission to create a love for reading by making reading affordable, as books can inspire people to chase their dreams and empower them with knowledge. Books allow a person to see things from a completely different perspective.