Ajman, UAE, 2nd October 2025: The first ever Ajman edition of the world’s biggest book sale, Big Bad Wolf, continues to attract an overwhelming response from families, students, and book lovers since its opening under the patronage of the Ajman Department of Tourism Development. Running until October 5, 2025, at Youth X HUB, the sale is offering an extraordinary collection of over 250,000 books at discounts of up to 90%, with titles starting from just AED 2.
The Ajman edition has created a vibrant, family-friendly atmosphere, combining books with engaging on ground activities, F&B pop-ups, and exciting promotions. Visitors spending AED 300 or more can enter a lucky draw to win an iPhone 17 Pro.With just a few days left, visitors are encouraged to make the most of this unique opportunity to discover bestsellers, timeless classics, and children’s favourites before the sale closes this Sunday.
Details at a Glance:
Location: Youth X HUB, Ajman
Dates: Till 5th October 2025
Time: 10 AM – 9 PM daily
Free Entry
About Big Bad Wolf Book
BIG BAD WOLF BOOKS was founded in Malaysia in 2009 as the brainchild of BookXcess’ (retail bookstore) Co-Founders Andrew Yap and Jacqueline Ng. More than a Book Sale, the World’s Biggest Book Sale is a global reading advocacy effort.
Since its inception, the Book Sale has evolved tremendously, going global and touring more than 50 cities across 17 countries, including Malaysia, such as Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, Taiwan, the United Arab Emirates, Tanzania, Kenya and most recently setting foot in Egypt and Saudi Arabia, with no plans to stop in making reading affordable for readers around the world.
The Sale offers books at incredible discounts – in some markets as high as 95%. The mission is to cultivate reading habits worldwide and build a new generation of readers by making books more affordable and accessible to EVERYONE. The Big Bad Wolf Book Sale has always been on a mission to create a love for reading by making reading affordable, as books can inspire people to chase their dreams and empower them with knowledge. Books allow a person to see things from a completely different perspective.
For more information, interviews, insights, and images please contact:
Dimple Menezes
Tel: +971 58 644 6608
Yardstick Marketing Management
PO Box – 116125, Dubai, United Arab Emirates