Through its official UAE distributor MAHY Khoory Automotive, Dongfeng delivers world-class vehicle safety and innovation to local roads.
Dubai, UAE – July 2025: Dongfeng Motors, the anchored automotive brand in the UAE market through its exclusive distributor MAHY Khoory Automotive, proudly announces a major advancement in automotive safety. The brand has successfully secured the AUTOSAR Basic Software Platform certification and the ISO 26262 ASIL-D certification, recognized as the highest standard in automotive functional safety. These achievements were officially certified by TÜV Rheinland, a global leader in independent testing and certification.
This certification reinforces Dongfeng’s dedication to delivering smarter, safer, and more reliable vehicles that meet the highest international safety benchmarks. It reflects the company’s commitment to innovation in both engineering and customer confidence across global markets, including the rapidly growing UAE automotive sector.
Saj Jabbar, General Manager of MAHY Khoory Automotive, stated, “This certification reflects Dongfeng’s advanced engineering capabilities and dedication to safety innovation. As the official distributor of Dongfeng in the UAE, we’re proud to bring these world-class vehicles to local roads, reinforcing our promise of excellence to every customer.”
The ISO 26262 ASIL-D certification represents the most stringent level of automotive safety, designed for systems where a malfunction could pose serious risks. This means that every Dongfeng vehicle is engineered with robust fail-safe protocols and intelligent safety responses, essential for both personal and commercial use.
Furthermore, by incorporating the AUTOSAR software platform, Dongfeng vehicles are now built with enhanced modularity, flexibility, and readiness for future advancements in smart mobility and autonomous driving technologies.
As the demand for intelligent, dependable vehicles continues to grow in the UAE, this milestone enhances Dongfeng’s position as a trusted and forward-thinking brand. It also aligns with MAHY Khoory Automotive’s strategic mission to introduce high-performance vehicles that meet the evolving expectations of today’s drivers.
Whether for daily commuting or commercial fleets, customers in the UAE can now choose Dongfeng with even greater confidence, knowing their vehicles are backed by globally recognized safety standards, cutting-edge software architecture, and reliable local support.
MAHY Khoory Automotive continues to expand its presence across the UAE, providing exceptional service, modern showrooms, and expert after-sales care. This latest certification adds yet another layer of trust to its growing portfolio of Dongfeng vehicles available to customers in the UAE
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About M.A.H.Y. Khoory Automotive Division:
M.A.H.Y. Khoory’s Automotive Division is a testament to the company’s long-standing commitment to the automotive sector. From the 1960’s to the late 1980’s, the company was a prominent dealer of GMC and other leading automotive brands in the UAE, establishing a strong foundation in the market. Today, the division continues to uphold the high standards of quality and service that have become synonymous with the M.A.H.Y. Khoory name. Their Automotive Division not only offers a wide range of vehicles from esteemed global manufacturers but also provides comprehensive services, including after-sales support, parts supply, and customer care. The division’s collaboration with international automotive leaders, such as Dongfeng, further enhances their ability to deliver cutting-edge vehicles and innovative solutions tailored to the diverse needs of the region’s consumers.
About Dongfeng Motor Corporation:
Founded in 1969, Dongfeng Motor Corporation is one of China’s largest and most successful automobile manufacturers. With a presence in over 100 countries and strategic partnerships with global automakers, Dongfeng is committed to delivering world-class, sustainable, and innovative mobility solutions. The company is at the forefront of automotive technology, including New Energy Vehicles (NEVs) and cutting-edge manufacturing processes.