23rd Middle East Organic & Natural Product Expo gets under way at DWTC until November 19
Dubai, United Arab Emirates, November 17, 2025:
The Middle East Organic and Natural Product Expo opened its doors at Dubai World Trade Centre on Monday (November 17), igniting three days of innovation, sustainability, and global collaboration. From vibrant country pavilions to groundbreaking product launches, the 23rd edition has set the stage for an international showcase celebrating the future of organic and natural living.
With pre-registrations soaring by 25%, the expo has already cemented its position as the ultimate destination for brands and buyers eager to explore the latest organic and natural trends.
“This year isn’t just bigger — it’s bolder,” said Shinu Pillai, General Manager of the Expo, organized by Global Links Exhibition Organizers & Conferences. “The enthusiasm leading up to the event reflects the excitement around what’s on display. We’ve created an experience that connects ideas, products, and people in ways that spark innovation and inspire sustainable change. This is where the future of organic and natural living takes shape.”
“This year’s edition is a true global celebration of organic and natural innovation. From cutting-edge product launches to immersive experiences, the expo highlights trends shaping the industry. With a strong lineup of exhibitors and country pavilions, it has become a dynamic meeting point for brands, buyers, and thought leaders to exchange ideas, forge partnerships, and explore sustainable solutions,” he added.
The 2025 edition features over 550 exhibitors from more than 70 countries, presenting 56,000 products, including 2,200+ new global launches. More than 20 country pavilions showcase diverse offerings, with returning participants such as Malaysia, Thailand, Russia, Spain, Italy, Greece, Ecuador, Rwanda, and Sri Lanka, alongside new entrants including Albania, Armenia, Ghana, Mexico, Zimbabwe, Uganda, and China. China leads participation with its largest-ever presence, presenting products ranging from tea and coffee to food, beverages, and natural health supplements.
A standout feature this year is the Free-From Pavilion, spotlighting innovative gluten-free, dairy-free, sugar-free, and nut-free offerings. With participation from South Africa, Sweden, and the Netherlands, the pavilion presents a curated selection of clean-label alternatives tailored to evolving dietary preferences. Designed to engage both professionals and consumers, the space features interactive displays and tastings that demonstrate how health-conscious choices can be inclusive and flavorful.
“The Free-From Pavilion reflects how the industry is evolving to meet diverse consumer needs,” said Shinu . “This year, we’re not just showcasing products—we’re presenting possibilities. From allergen-friendly innovations to sustainable solutions, the expo creates a space where global trends and regional opportunities converge.”
Malaysia, which made headlines last year with the Middle East debut of MIHAS, the world’s largest halal showcase, returns with an enhanced pavilion supported by the Malaysia External Trade Development Corporation (MATRADE), reinforcing its leadership in halal and organic segments.
The Emirates Entrepreneurship Association (EEA) spotlights the “Make in the Emirates” vision, featuring locally developed products that blend innovation with sustainability. The showcase highlights emerging UAE-based brands offering fresh solutions across wellness, food, and lifestyle sectors.
The expo also emphasizes women’s health and wellness, with innovations in hormonal balance, holistic nutrition, clean beauty, and reproductive well-being — reflecting a surge in female-led solutions and wellness-focused lifestyles.
Silver Fox makes its debut as a Silver Sponsor, unveiling breakthrough technology that converts air and food waste into safe, drinkable water — a game-changing solution to global water scarcity and environmental challenges.
Visitors can explore experiences like the Super Kitchen and Health & Wellness Studio, while connecting through the VIP Buyer Program. The conference program returns with a stellar speaker lineup, and the Organic and Natural Conference hosts panels and fireside chats on plant-based innovation, clean beauty, nutraceuticals, probiotics, and sustainable living.
The Middle East Organic and Natural Product Expo runs until November 19, open daily from 10:00 AM to 5:00 PM at the Dubai World Trade Centre.