Bringing together theme parks, live entertainment, cinemas and iconic Dubai experiences, ‘Truly Amazing’ invites residents and visitors to create and relive Truly Amazing moments across Dubai Holding Entertainment’s diverse portfolio.
Dubai, UAE, 8 October 2026: Dubai Holding Entertainment has launched ‘Truly Amazing’, its annual season celebrating the iconic destinations and diverse experiences across its portfolio, alongside a year packed with activities, entertainment and memorable moments for residents and visitors across Dubai.
Spanning theme parks, waterparks, live entertainment, cinema, hospitality, nature, culture, sport and media, Truly Amazing celebrates the breadth of a portfolio created for different people, passions and occasions.
At its heart, Truly Amazing is about the moments people create across these destinations and experiences — from family days out and landmark celebrations to live shows, cinema nights, concerts, cultural experiences, memorable stays and time spent with friends and loved ones.
Fernando Eiroa, Chief Executive Officer of Dubai Holding Entertainment, said: “The strength of Dubai Holding Entertainment lies not only in the scale of our portfolio, but in the diversity of experiences we create and the role they play in people’s lives. For residents, many of our destinations are part of the fabric of Dubai; for international visitors, they are part of how the city is experienced and remembered. Truly Amazing celebrates that breadth, and the moments that make each experience meaningful.”
Dubai Holding Entertainment brings together 20 parks, attractions and destinations that welcome millions of visitors from the UAE and around the world, alongside media businesses that reach audiences across the country.
Among its most recognised destinations is Global Village, one of the world’s most visited entertainment destinations and the most visited globally on an average daily visitation basis. Bringing together cultures from around the world through entertainment, dining, shopping and attractions, Global Village has established itself as one of Dubai’s most distinctive cultural and entertainment destinations. It will welcome guests from 14 October.
Across the wider portfolio, the numbers tell equally distinctive stories. Ain Dubai, the world’s tallest observation wheel, rises 250 metres above Bluewaters Island; Wild Wadi is Dubai’s original waterpark; Coca-Cola Arena is the first and largest fully air-conditioned, multipurpose indoor arena in the Middle East; The View Palm Jumeirah, located 240 metres above sea level on Level 52 of The Palm Tower, offers 360-degree panoramic views of Palm Jumeirah, the Arabian Gulf and Dubai skyline; ROXY Cinemas is home to ROXY Xtreme, the largest cinema screen in the Middle East and North Africa; and The Green Planet™ Dubai is home to more than 3,000 plants and animals within the UAE’s only indoor rainforest.
At Dubai Parks™ and Resorts, that scale and variety come together within one destination. MOTIONGATE™ Dubai is the Middle East’s largest Hollywood-inspired theme park, bringing some of the world’s best-known film franchises and characters to life across immersive themed worlds; Real Madrid World offers more than 40 experiences and is home to the 460-foot Stars Flyer, the world’s tallest amusement ride; while LEGOLAND® Dubai features 15,000 LEGO® models created from 60 million LEGO® bricks.
Together with LEGOLAND® Water Park, LEGOLAND® Hotel, The World of Riverland™, Lapita, Dubai Parks and Resorts, Autograph Collection, and T-Rex Glamping, the destination offers theme parks, family entertainment, hospitality, dining and live experiences in one place.
Theme Park & Destination Dining adds another distinctive dimension to the portfolio, with food and beverage experiences shaped by the destinations around them. Guests can dine inside the immersive worlds of MOTIONGATE™ Dubai, Real Madrid World and The World of Riverland™, or enjoy a meal against the Dubai skyline at Ain Dubai and The View Palm Jumeirah, or experience rainforest-inspired dining at JNGL inside The Green Planet™ Dubai. At Global Village, guests can enjoy 250+ dining spots offering flavours from around the world. The sheer variety of international flavours has long been part of the destination’s character and appeal.
Across the portfolio, dining becomes part of the entertainment itself, whether through riverside settings at The World of Riverland™, elevated dining overlooking Palm Jumeirah, immersive cinema dining at ROXY Cinemas or private BBQ experiences at T-Rex Glamping.
The portfolio extends further with ARN, reaching more than four million listeners each week through nine radio stations in six languages; and MPN, connecting brands and audiences across media, content and commercial platforms.
Whether discovering somewhere new, returning to a favourite destination or sharing an experience for the first time, Truly Amazing celebrates the moments that make Dubai Holding Entertainment part of how people experience and remember Dubai.
#TrulyAmazing #TrulyAmazingMoments #TrulyAmazingExperiences
About Dubai Holding Entertainment™:
Dubai Holding Entertainment is one of the largest diversified entertainment groups in the region. It develops, operates and manages some of Dubai’s most iconic attractions and family destinations, creating exceptional experiences, attracting millions of visitors each year. The portfolio includes Dubai Parks™ and Resorts, the Middle East’s largest theme park, comprising of MOTIONGATE™ Dubai, the largest Hollywood-inspired theme park in the region, LEGOLAND® Dubai Theme Park, LEGOLAND® Water Park, and the region’s only LEGO® themed LEGOLAND® Hotel as well as Real Madrid World, the first ever football theme park together with RIVERLAND™ Dubai, a themed food and dining hub that connects the destination. Coca-Cola Arena, one of the region’s largest multipurpose indoor arenas; Wild Wadi Waterpark™, Dubai’s original family-friendly waterpark, with views of Burj Al Arab Jumeirah; Roxy Cinemas, offering a premium cinema experience across Dubai including Roxy Xtreme, the largest screen in Middle East and North Africa; The Green Planet Dubai, the Middle East’s only indoor tropical rainforest with an outdoor Nature Park, Global Village, the region’s leading multicultural family destination for culture, shopping, and entertainment (between October and April); Ain Dubai, the largest and tallest observation wheel in the world, The View Palm Jumeirah, the highest vantage point on Palm Jumeirah with 240 meters above ground with 360-degree views; Arabian Radio Network (ARN), the largest radio network in the region; MPN, a multimedia sales house operating premium out-of-home assets, video production, event sponsorship, and activations; among many others.
For media inquiries, please contact:
Neelima Menon – Current Global