Bank creates unique musical piece ‘#TheUAESings’, highlighting the country’s journey and accomplishments
Dubai, 2 December 2023: On the occasion of the UAE’s 52nd National Day, Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region, is paying a tribute to the nation through ‘#TheUAESings’, a unique musical piece with an accompanying video that narrates the country’s journey, achievements and accomplishments, composed by an Emirati production house.
Deeply rooted in the cultural and artistic legacy of the nation, the lyrics of ‘#TheUAESings’ capture the essence of the Emirates, and the people have for their country, encapsulating the pride and love that define the spirit of the UAE. As the song unfolds, it becomes a poetic journey through the nation’s growth, ambitions, and the enduring beauty that shapes its identity.
The video is a portrayal of the Emirates’ defining features, its landscapes, flag, expansive skies and the pride and happiness that resonates from its people. The video also focuses on the Union House, where the national flag was raised during the formation of the United Arab Emirates, symbolising unity and pride. From children chanting the national anthem in schools, to the breathtaking diversity of the Emirates’ nature, ‘#TheUAESings’ is a visual and musical journey, embodying the spirit, achievements and joy of the Emirates on the significant milestone of its 52nd National Day celebration. All du customers can activate the song as the Caller Tune by sending an SMS “CT UnionDay” to 1560.
Hesham Abdulla Al Qassim, Vice Chairman and Managing Director, Shayne Nelson, Group CEO, together with executive and senior management and employees of Emirates NBD Group gathered to celebrate and honour the UAE’s 52 years of unity and express commitment to the nation’s progress.
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About Emirates NBD
Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Turkey) region with a presence in 13 countries, serving over 17 million customers. As at 30th September 2022, total assets were AED 721 billion, (equivalent to approx. USD 196 billion). The Group has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 885 branches and 4,113 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.7 billion.
Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv., the lifestyle digital bank for millennials.
Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is also an early supporter to Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.