Dubai Summer Surprises Debuts Its DSS Luxe Edition, Bringing Dubai’s Most Exclusive Luxury Shopping Experiences Together
The all-new DSS Luxe Edition brings together exclusive launches, personalised services, luxury pop-ups, and elevated brand experiences from leading fashion, beauty, jewellery, and lifestyle brands and retail destinations until 30 August
Dubai, United Arab Emirates, 31 July 2026: Dubai Summer Surprises (DSS) 2026 introduces DSS Luxe Edition, an all-new curated collection of luxury fashion, lifestyle, and shopping experiences, offering residents and visitors a new way to discover Dubai’s most exclusive brands. Running until 30 August, the new programme invites shoppers to discover bespoke personal shopping and styling services, exclusive product previews, luxury pop-ups, elevated loyalty rewards, exclusive gifting, and VIP-inspired brand experiences from some of the city’s leading luxury retailers.
Moving beyond traditional promotions, DSS Luxe Edition celebrates discovery, craftsmanship, and personalisation, offering residents and visitors unique opportunities to explore limited-edition collections, enjoy one-to-one consultations, access exclusive launches, and experience luxury retail in new, immersive ways.
Built around three pillars: Access & Exclusivity, Discovery & Showcase, and Elevated Value & Loyalty. DSS Luxe Edition offers everything from personalised retail journeys and private brand experiences to immersive activations, exclusive gifts, and loyalty benefits.
Participating luxury brands and retailers across Dubai are offering a range of exclusive experiences throughout the summer, including:
Bloomingdale’s
Bloomingdale’s invites shoppers to enjoy exclusive product launches, concierge-led services, complimentary tailoring, and paid premium care services through Fabram, including cleaning, repair, and restoration for shoes, bags, accessories, and clothing.
Shoppers can discover luxury beauty and fragrance showcases from Guerlain until 30 August, alongside exclusive pre-launches and limited-edition collections from brands including Diptyque, YSL Beauty, JW Pei, Malone Souliers, Aquazzura, Andrea Wazen, and Gedebe. Shoppers can also earn 10x Amber points on fine jewellery purchases during Dubai Summer Surprises. Exclusive gifting and beauty experiences will also be available in celebration of Emirati Women’s Day.
Location: Dubai Mall
- Availability: Until 30 August 2026
For more information, visit https://bloomingdales.ae/.
Harvey Nichols Dubai
Harvey Nichols Dubai, the foremost department store in Dubai that meticulously curates an array of top-tier international and local brands across fashion, fine jewellery, and beauty, brings together exclusive launches, first-look previews, and personalised beauty moments throughout Dubai Summer Surprises. Visitors can discover curated collections from leading brands including Toteme, The Row, Khaite, Dries Van Noten, and Phoebe Philo, alongside fragrance showcases featuring Roja London, Prada, Nishane, and more, as well as upcoming exclusive launches from Tom Ford and YSL.
Its Whispering Breeze: High Summer 2026 collection celebrates the season through resort-inspired fashion, beauty, and lifestyle pieces. Featuring fluid silhouettes, coastal-inspired textures, and elevated summer essentials, the collection captures effortless summer dressing through modern boho influences, tropical accents, summer staple blues, and sunlit hues, with standout pieces from brands including Zimmermann, STAUD, Frescobol Carioca, Rabanne, and more.
Customerscan also enjoy premium in-store services, including Personal Shopping Suites, Style Concierge services such as tailoring, engraving, embroidery, and gift wrapping, as well as shoe, bag, and accessory restoration services at Fabram.
Visitors can complete their shopping experience with bespoke hair and beauty treatments at the Aveda Salon or unwind at On Two Café, offering a stylish setting to recharge with coffee, refreshing beverages, and light bites.
- Location: Mall of the Emirates
- Availability: Until 30 August 2026
For more information and launch dates, follow @harveynicholsdubai on Instagram for updates.
Areej
The region’s first homegrown beauty concept store, Areej invites beauty enthusiasts to discover coveted makeup, skincare, and fragrance collections, alongside exclusive collectable gifts with purchase throughout Dubai Summer Surprises.
- Location: Mall of the Emirates
For more information, visit https://www.areej.ae/.
Aati
Founded in 1981 and deeply rooted in the UAE, Aati, part of Al Tayer Insignia, has been shaping luxury interiors for more than 40 years. Home to a curated portfolio of world-renowned brands and Made in Italy design houses, including Minotti, ELIE SAAB Maison, Dolce&Gabbana Casa, Roberto Cavalli Home Interiors, and Fendi Casa, Aati is renowned for timeless design, exceptional craftsmanship, and personalised service.
As part of DSS Luxe Edition, Aati invites clients to enjoy complimentary personalised design consultations, available in-store or through home visits. Led by the brand’s experienced interior design team, each consultation offers tailored advice on space planning, furniture selection, materials, fabrics, finishes, and styling, helping clients create interiors that reflect their individual lifestyle and vision.
- Location: Jumeirah Beach Road & Zabeel Road
- Availability: Until 30 August 2026
For more information, visit https://www.aati.ae/.
dunhill
Building on more than 130 years of British craftsmanship and innovation, dunhill continues to represent refined men’s luxury through its collections of tailoring, ready-to-wear, leather goods, and exceptional gifts. Rooted in the pioneering spirit of founder Alfred Dunhill, the House combines timeless design, modern style, and uncompromising quality.
As part of the DSS Luxe Edition, shoppers can enjoy complimentary engraving and embossing with purchases, along with complimentary home delivery until 31 August. Visitors can also discover the launch of the Middle East Vernacular Collection, a celebration of the House’s heritage and contemporary craftsmanship.
- Location: Dubai Mall
- Availability: Until 31 August 2026
For more information, visit https://thedubaimall.com/en/shop/dunhill.
Judith Leiber Couture
Renowned for its distinctive crystal-embellished handbags, minaudières, and evening clutches, Judith Leiber brings its signature artistry and craftsmanship to DSS Luxe Edition. Customers can enjoy a personalised touch with complimentary Arabic calligraphy on branded candles with every purchase, creating an elegant keepsake that celebrates individuality and luxury.
- Location: Dubai Mall
- Availability: Until 31 August 2026
For more information, visit https://www.judithleiber.ae/.
KWANPEN
Singaporean luxury leather brand KWANPEN joins DSS Luxe Edition with a personalised experience that celebrates craftsmanship and individuality. Known for its exquisite crocodile leather craftsmanship, KWANPEN combines heritage artistry with modern sophistication, offering iconic handbags and accessories for those who appreciate exclusivity and refined style.
As part of the experience, customers can enjoy complimentary initials embossing on a luxurious luggage tag with every purchase, adding a bespoke finishing touch that reflects effortless elegance and timeless craftsmanship.
- Location: Dubai Mall
- Availability: Until 31 August 2026
For more information, visit https://thedubaimall.com/en/shop/kwanpen.
Manolo Blahnik
Loved by celebrities and style icons since the 1970s, Manolo Blahnik is celebrated for its distinctive designs, exceptional attention to detail, and enduring influence in luxury fashion.
Adding a distinctive and memorable touch to every treasured piece, shoppers can enjoy a complimentary hand-painted customised dust bag with qualifying purchases creating a bespoke keepsake to complement every purchase.
- Location: Dubai Mall
- Availability: Until 31 August 2026
For more information, visit https://thedubaimall.com/en/shop/manolo-blahnik.
Marc Jacobs
Marc Jacobs introduces The Scene Bag, the standout accessory from its Pre-Fall 2026 collection, alongside new seasonal colourways of The Tote Bag and The Snapshot. The collection reflects the brand’s signature approach to bold design, contemporary style, and everyday luxury.
As part of Dubai Summer Surprises, shoppers can discover The Scene Bag in three sizes and a curated palette of colourways, designed to complement every occasion, from everyday styling to statement looks.
For more information, visit https://thedubaimall.com/en/shop/marc-jacobs.
Palm Angels
Shoppers can discover the exclusive Palm Angels Dubai Capsule Collection, inspired by the iconic Palm Jumeirah and featuring the brand’s signature spray-paint graphics, alongside a range of in-store experiences showcasing Palm Angels’ latest collection during Dubai Summer Surprises. The Dubai Mall store also unveils a refreshed concept inspired by the lush botanical interiors of the brand’s Milan flagship, featuring a more immersive setting for visitors to explore Palm Angels’ distinctive style.
Known for its distinctive graphics, unconventional silhouettes, and unapologetic aesthetic, Palm Angels reimagines streetwear through a contemporary lens, with collections spanning ready-to-wear, footwear, accessories, and collaborations with cultural pioneers.
The Dubai Capsule Collection offers shoppers a unique opportunity to explore the brand’s signature style through a specially curated selection that celebrates the spirit and identity of the city.
For more information, visit https://thedubaimall.com/en/shop/palm-0.
The White Company
Renowned for timeless home, wardrobe, and lifestyle essentials, The White Company creates thoughtfully designed pieces in signature white and neutral tones, combining exceptional quality, considered craftsmanship, and quintessentially British style. The brand is also proud to be a certified B Corporation, reflecting its commitment to responsible business practices.
As part of DSS Luxe Edition, customers can enjoy complimentary one-on-one consultations with The White Company’s team, offering personalised recommendations across bedding, sleep, and lifestyle collections. Shoppers who spend AED 1,000 or more in a single transaction can also receive a complimentary fragrance gift while stocks last.
- Location: Dubai Mall
- Availability: Until 30 August 2026
For more information, visit https://www.visitdubai.com/en/festivals-and-events/dss/dss-luxe-edition.
Zadig & Voltaire
The distinctly contemporary French fashion brand Zadig & Voltaire offers a modern take on effortless luxury, blending Parisian attitude with a signature rock-chic aesthetic.
During Dubai Summer Surprises, customers can enjoy a complimentary 50ml fragrance gift with purchases of AED 2,500 or more.
- Location: Mall of the Emirates
- Availability: Until 31 August 2026
For more information, visit https://www.malloftheemirates.com/en/find-a-store/zadig-voltaire.
DSS Luxe Edition invites shoppers to discover Dubai’s luxury retail landscape through exclusive experiences that celebrate craftsmanship, personalisation, and access. From luxury fashion and beauty to jewellery, fragrance, and lifestyle, the initiative offers residents and visitors new ways to experience premium retail moments while reinforcing Dubai’s position as a leading global destination for summer experiences.
Dubai Summer Surprises 2026 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Marsa Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, Nad Al Sheba Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Center Deira) and talabat.
For the latest updates, visit visitdubai.com/en/festivals-and-events/dss or follow @dubaifestivals on Instagram. For the full Dubai Summer Surprises (DSS) 2026 event calendar, click here.
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About Dubai Summer Surprises 2026
Organised by Dubai Festivals and Retail Establishment (DFRE), a part of Dubai Department of Economy and Tourism (DET), the Dubai Summer Surprises 2026 (DSS) takes place from 3 July to 30 August 2026. The annual festival is one of Dubai’s most anticipated summer events, bringing residents and visitors a citywide programme of retail offers, family entertainment, dining experiences, hotel deals, attractions, raffles and summer activations. DSS highlights Dubai’s position as a leading summer destination, while supporting the city’s retail and tourism sectors through a diverse calendar of experiences that connect shoppers, families, businesses and visitors across the emirate.
About Dubai Festivals and Retail Establishment (DFRE)
Dubai Festivals and Retail Establishment (DFRE), a part of the Dubai Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
Dubai Department of Economy and Tourism
+971 600 55 5559
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