From hands-on masterclasses to expert advice, Nakheel Mall is transforming into a beauty lover’s playground
By Kushmita Bose
They say virality can’t be engineered, that it’s a magical mix of timing, intrigue, and pure luck. But ‘Beauty Unbound’, the wildly popular three-week festival at Nakheel Mall, has flipped that narrative on its head. Defying expectations, the festival ignited the unstoppable rise of the B U Trend, taking social media by storm and bringing beauty enthusiasts from every corner of the city. From dazzling live makeovers to cutting-edge beauty tech, Beauty Unbound turned heads, proving that when creativity meets authenticity, viral magic can indeed be conjured. Who knew a festival could rewrite the rules of the viral game?
The B U Trend, born from a fun and candid video by Dubai influencer Sonia, took off when DJDontTouchMyHair turned it into a catchy remix. But it wasn’t until the global beauty sensation Anastasia hopped on board that things really took off. With over 6 million TikTok followers and a knack for transforming ordinary beauty clips into viral magic, Anastasia’s seamless transitions supercharged the trend into a global phenomenon.
Dive into ‘Beauty Unbound’
If you’re not already buzzing with excitement, it’s time to get hyped because Nakheel Mall is about to dazzle you! From October 1 to 20, the highly anticipated third edition of Beauty Unbound is taking over the city. This isn’t just any beauty event; it’s a fabulous festival featuring three immersive beauty pop-ups, seven stunning beauty and wellness brands, and eleven masterclasses led by industry experts!
This season, Beauty Unbound promises an experience that goes beyond just products. Dive into the vibrant world of beauty and wellness, where you’ll discover the hottest trends, soak up expert advice, and enjoy exclusive product experiences.
Master the Art of Going Viral
For those eager to learn the magic behind these viral moments, Anastasia’s upcoming masterclass, “Mastering the Art of Beauty Transitions,” at Beauty Unbound is an unmissable opportunity. She’ll be sharing the secrets behind her signature transitions, showing you how to elevate your content from simple to sensational. Anastasia’s class is proof that while virality can’t be fully manufactured, knowing how to craft killer content is key.
The secret sauce? Authenticity. From Sonia’s relatable rush to Anastasia’s polished execution, the B U Trend is a testament to how keeping it real with a dash of flair can captivate millions. If you’re into TikTok beauty, this masterclass will unlock the pro tips you need to go viral – just like Anastasia did.
Must-Attend Masterclasses You Can’t Miss
Here’s a sneak peek at some of the hottest sessions happening at Beauty Unbound:
• 4 October: SKIN 111 Clinic – The Future of Anti-Aging (5 pm – 6 pm)
• 8 October: Noor & Baneen Stars Panel – Redefining Beauty (6 pm – 7 pm)
• 10 October: Lush – Rosy Cheeks Fresh Face Workshop (5 pm – 6 pm)
• 11 October: Fenty Beauty – Face-Off Masterclass (6 pm – 7 pm)
• 12 October: Anastasia – Mastering the Art of Beauty Transitions (11 am – 12 pm)
• 19 October: MAC – Achieving the Glow Essentials (6 pm – 7 pm)
Each session is designed to give you a backstage pass to the industry’s best-kept secrets, making your beauty routine – and your content – pop.
Fun Meets Glamour at Beauty Unbound’s Pop-Ups
Step into a world where beauty meets interactive fun! Get ready to immerse yourself in three pop-up experiences that will keep you entertained and glowing all day.
• Benefit Cosmetics invites you to try your luck with the “Hook a Tint” game, followed by posing for a snap at their dazzling photo wall. It’s the perfect blend of beauty and play!
• Fenty Beauty is bringing serious heat with an immersive, market-style pop-up. Sip on Fenty hot chocolate, enjoy some popcorn, and personalise your makeup bag while snapping pics at their 360-photo station.
• MAC’s Glow Play Wonderland is a makeup lover’s paradise, complete with makeup stations, a claw machine, and even a ping-pong table! Challenge your friends and walk away with exclusive beauty goodies.
Elevate Your Beauty Game – From Products to Pro Tips
More than just a festival, Beauty Unbound is a crash course in mastering the art of beauty. With 11 exclusive masterclasses led by top industry pros, you’ll walk away with game-changing beauty hacks and pro-level skills that will take your routine – and your content creation – up a notch. From anti-aging treatments to TikTok transitions, there’s a masterclass for every beauty enthusiast.
And The best part?
Registration is free! But you’ll want to act fast – these seats will fill up quickly. Head over to the Beauty Unbound at Nakheel Mall or follow their socials to grab your spot.
Don’t miss out! The festival runs from October 1 to 20, with free entry from 10 am to 10 pm Sunday to Thursday, and extended hours until midnight on Fridays and Saturdays. Head to the Nakheel Mall website to register for the masterclasses, and let the beauty adventure begin!
For more information on Beauty Unbound, please visit www.nakheelmall.ae or the social media pages on Instagram, Facebook, and Twitter.