April 2025, Dubai, UAE – Arabian Automobiles Company (AAC), the flagship company of AW Rostamani Group and the exclusive distributor for Nissan in Dubai, Sharjah, and the Northern Emirates, is participating as a proud partner at e& Beach Canteen 2025, organized by Dubai Festivals and Retail Establishments (DFRE), part of the Dubai Department of Economy and Tourism. Setting the stage for a vibrant fusion of confidence, creativity, and self-expression, the event runs from March 27 to April 13 at Nessnass, Jumeirah Beach, where visitors are immersed in a dynamic experience where boldness isn’t just encouraged—it’s celebrated.
The Nissan KICKS isn’t just a car—it’s an attitude on wheels. Built for those who dare to stand out, it’s got the looks, the power, and the tech to match your vibe. That bold dual-tone design? Turns heads. The elevated stance and 19” alloy wheels? Pure confidence. Step inside, and it’s like stepping into the future—think a massive 12.3” digital display, a Bose® sound system that feels like your own personal concert, and ambient lighting that sets the mood. Plus, with Nissan’s ProPILOT ADAS system, you get a smooth, stress-free ride every time. The Kicks isn’t just about getting from A to B—it’s about owning the journey.
Now, this energy extends far beyond the road as Nissan invites visitors to experience a world where creativity knows no limits.
This activation is all about doing what you love—whether it’s gaming, art, or music. And what is taking this spotlight? The Nissan KICKS booth, bringing the energy and good vibes.
Hussam Baghdadi, Senior Director of Arabian Automobiles Company, commented: “Our partnership with DFRE is a testament to our commitment to Dubai’s dynamic growth. Being part of key city initiatives like Beach Canteen allows us to engage with the community and celebrate the city’s ever-evolving gastronomy and events scene. This year, the Nissan KICKS takes center stage—chosen for its bold design, dynamic performance, and ability to inspire self-expression. As a car built for those who dare to Go Epic, it perfectly embodies the energy and creativity that make Dubai’s experiences unforgettable.”
Think you’ve got the skills to own the track? Jump into the Nissan KICKS Game, an interactive racing challenge that’s all about quick reflexes and smart moves. Zip through virtual streets, dodge rivals, and push yourself to the finish line. Whether you’re here to compete or just have fun, every race is a chance to prove yourself. And if you like the game, wait till you see the real deal. The all-new KICKS is built for smooth drives, sharp handling, and just the right amount of power to keep things exciting.
For those who saw the world as their canvas, the Graffiti-Wrapped Nissan KICKS was their chance to make a statement. It started as a blank slate, ready for bold strokes, wild colors, and creative expression. Attendees grabbed paints, let their imagination run free, and turned the KICKS into a rolling masterpiece. With every design and splash of color, the car transformed into an ever-changing piece of art, reflecting the fearless self-expression at the heart of e& Beach Canteen.
Music lovers, get ready to turn your vibe into sound with the AI Music Car—a one-of-a-kind experience that lets you create your own beats and melodies using AI. Whether you’re feeling bold, hyped, or just in the mood for something legendary, this is your chance to make music that moves with you. It’s not just about listening—it’s about shaping the sound that defines your journey.
And there’s no better place for it than e& Beach Canteen, the go-to spot for food, culture, and entertainment. The Nissan KICKS booth is bringing together artists, gamers, music lovers, and anyone who’s all about pushing limits.
From March 27 to April 13, step into the Nissan KICKS experience and make it your own. No rules, no limits—just pure self-expression. Entrance to e& Beach Canteen is free. The only question is, are you ready to Go Epic?
-END-