- Innovative AI recipes assistant, supported by Microsoft, marks a milestone in Grandiose’s digital transformation and highlights its commitment to innovation and customer experience
Dubai, UAE – September 10, 2025: Grandiose, a premier quality food and grocery retailer in the UAE with nearly 50 stores and part of the Ghassan Aboud Holding, supported by Microsoft technology, today announced the launch of GrandChef, an AI-powered chef designed to help customers build their carts smarter based on recipes, dietary preferences, and cooking inspirations. Currently rolling out in the newest versions of the Grandiose Android and iOS apps, this pilot marks Grandiose’s first AI-powered initiative and a defining milestone in its digital transformation journey.
With GrandChef, Grandiose continues to push the boundaries of retail innovation, blending world-class technology with its commitment to putting shoppers at the heart of the experience. Whether planning a weeknight meal or preparing for a special occasion, shoppers can now enjoy a seamless and personalized shopping experience tailored to their kitchen needs.
“At Grandiose, our mission has always been to delight shoppers with fresh ideas, premium experiences, and a touch of innovation,” said Mussaab Aboud, CEO of Grandiose. “GrandChef embodies this promise, bringing the best of technology and a people-focused approach into the hands of our shoppers. It also aligns with the UAE’s vision under the National Artificial Intelligence Strategy 2031 to drive smarter and more sustainable living.”
“By combining Microsoft’s AI capabilities with our retail expertise, we’re unlocking a new era of intelligent shopping, driven by innovation, applying technology to put customers first, and moving with the agility to exceed expectations,” added Marcin Piekarczyk, Director of Technology at Grandiose. “GrandChef exemplifies putting customers first through technology, delivering smarter, personalized shopping experiences that evolve with feedback.”
GrandChef is now available via the Grandiose mobile app, reinforcing the company’s role as a pioneer in the UAE retail landscape and setting new benchmarks for innovation, personalization, and sustainability.
-Ends-
About Grandiose
Established in 2016, Grandiose has rapidly expanded to almost 50 stores across the UAE, with additional locations set to launch this year. As part of the Ghassan Aboud Group a global conglomerate founded in 1994 with a diversified portfolio spanning food retail, distribution, automotive, and more the supermarket chain is renowned for its one-of-a-kind Food Avenue concept, wide assortment of premium international goods, and aesthetically curated stores that offer a unique, multisensory shopping experience.