The Keqiao district strengthens its presence in the fashion capital, renewing the synergy between textile excellence, creativity and an international vision.
Great success at White Milano for the ribbon-cutting ceremony of the Keqiao project, an event that confirms and further strengthens the bond between the Chinese district and Milan, where it has been showcasing the collections of its talents since 2023. The celebration reaffirmed how fashion has become one of the strongest and most dynamic bridges connecting Italy and China through creativity, design and innovation.
The event was attended by a high-profile institutional delegation from Keqiao, led by Jing Yao, District Mayor of the People’s Government of Keqiao District (Shaoxing), as well as prominent figures from the institutional and fashion sectors, including Cav. Lav. Mario Boselli, President of the Italy China Foundation; Brenda Bellei, CEO of WHITE Milano; Maira Cacucci, Member of the Lombardy Regional Council; Maura Basili, President of Camera Buyer; and Marco Griguolo, Councillor for Infrastructure of the Metropolitan City of Milan. The occasion provided an opportunity to celebrate the evolution of a synergy that extends far beyond textile manufacturing alone.
Keqiao, a leading industrial hub in Zhejiang renowned for its excellence, continues to choose Milan as an international platform to showcase and promote its evolving creative and stylistic identity. As part of this path of excellence, 15 brands are being presented at this edition of White Milano: ALBERTO ZAMBELLI, ANGELO, BENSEN, DAVII POET, GUYUANDAI, MASSIMO FORONI, MASTROVITO, OLIVA, PUREMONO, RAVLVMONO, LIUHONGCHAO, SANCAILIYI, SAYAANNO, TAYUNGUAN and YINAN GROUP.
The meeting between Keqiao and Milan marks a decisive step beyond traditional supply-chain roles, transforming the bilateral relationship into an authentic creative partnership. In this context, the excellence of Italian design and tailoring know-how merges with Chinese technological innovation, textile research and industrial capabilities.
This is not simply an aesthetic exchange, but a strategic cooperation that connects two extraordinary manufacturing and cultural heritages. Milan thus reaffirms its role as the ideal hub for welcoming and projecting Keqiao’s brands and their new stylistic identity onto international markets, demonstrating how dialogue between Italy and China can generate value, new business opportunities and an increasingly contemporary and global fashion language.