Dubai, UAE, March 11, 2026 – Hisense, a leading global brand in consumer electronics and home appliances, today reaffirmed its continued commitment to the Middle East and the people who drive its success across the region.
During this period, Hisense Middle East leadership, including President Jason Ou, remains actively on the ground engaging with employees and key partners across markets, reinforcing collaboration and ensuring the well-being of teams and stakeholders. Based at the regional headquarters in Dubai, the leadership team continues to work closely with partners and local teams to maintain strong coordination and support ongoing operations.
As a global company with deep roots in the Middle East, Hisense places the safety and well-being of its employees, partners, and customers as its highest priority. The company remains fully operational and closely connected with its partners, with management teams available to provide support and ensure continuity across markets.
“Our success in the Middle East is built on the strength of our people and trusted partners,” said Jason Ou, President of Hisense Middle East. “We have deep confidence in the future of this region, and we remain fully committed to supporting our teams, strengthening our partnerships, and continuing to grow together with the communities we proudly serve.”
Hisense also reaffirmed its commitment to standing alongside governments and supporting their continued efforts to safeguard the well-being of citizens and residents. With deep roots in the Middle East, the company remains dedicated to supporting initiatives that strengthen the safety, stability, and prosperity of the communities it serves. Reflecting its long-term confidence in the region, Hisense continues to work closely with employees and partners while delivering innovation and value to customers across the Middle East.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-Q3 2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.