Huawei partners with The Voice: Ahla Sawt to inspire young talents to Make It Possible
Dubai, UAE, November 04 2025: Huawei, a global leader in technology and innovation, proudly announces its partnership with The Voice: Ahla Sawt, marking a new chapter in the brand’s commitment to empowering young talents and celebrating cultural expression through music. The partnership reinforces Huawei’s philosophy of Make It Possible (MIP), a belief that innovation and creativity can transform lives and inspire generations.
Returning with fresh faces, renewed energy, and a powerful new lineup of judges, The Voice: Ahla Sawt, now powered by Huawei, unites rising stars from across the Middle East to chase their dreams and showcase their voices to the world. The show’s new season celebrates not only musical excellence but also the stories of determination, courage, and creativity that define the region’s youth.
“Our newly unveiled ‘Now Is Yours’ vision is all about connecting with young people authentically,” said Lei Cheng, Chief Marketing Officer, Huawei Consumer Business Group, Middle East and Africa. “Through The Voice: Ahla Sawt, we turn this vision into action, empowering youth to chase dreams and fostering resonance via the universal language of music.”
This season features a dynamic judging panel of 3 top singers from Iraq, Egypt and Syria respectively; Rahma Riad, Ahmed Saad, and Nassif Zeytoun, alongside Saudi presenter Yasser Alsaggaf returning as host. Contestants will compete across several thrilling stages, from blind auditions and team battles to sing-offs and the grand finale, culminating in one winner who will carry the torch of Arab music’s next generation.
With a delightful surprise for the audience, the HUAWEI Mate XT shines as the first-ever prop gracing the judges’ chairs. To boost the excitement of the show, each Mate XT will have Super Power and Super Mute buttons, which judges can use a limited number of times throughout the season. Super Power lets them override others’ decisions to claim standout contestants, and Super Mute allows judges to playfully silence each other’s commentary. There’s also a dedicated HUAWEI Room that serves as a tech hub for contestants to prepare for their performances using the brand’s latest gadgets and creative tools.
Beyond entertainment, Huawei’s partnership underscores its long-standing support for arts, culture, and youth empowerment. By blending technology with talent, Huawei continues to invest in initiatives that connect innovation with human creativity, from photography and design to sports, art, and now, music.
Since its debut, The Voice has remained one of the region’s most-watched reality shows, captivating audiences across the Gulf, Levant, and North Africa. As The Voice: Ahla Sawt returns from October 2025 to January 2026, Huawei invites audiences to witness how dreams, passion, and technology unite to create extraordinary possibilities, proving once again that when innovation meets inspiration, you can truly Make It Possible.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three core business units and a global leader in smart devices and intelligent consumer experiences. With a product portfolio that includes smartphones, PCs and tablets, wearables, audio devices, and cloud services. Operating in over 170 countries and regions, Huawei CBG serves more than a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, and China. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. Huawei CBG is recognized as one of the world’s top smartphone brands and remains committed to driving digital inclusion, sustainability, and innovation through intelligent, user-centric products that enhance everyday life. For more information please visit: http://consumer.huawei.com