UAE, 18 July 2026 – Huawei has announced that the new HUAWEI Pura 90s Series is now available for pre-order in the UAE, starting at a competitive price of AED 3,199. Combining advanced flagship photography, ultra-fast 5.5G connectivity and a distinctive new design, the series brings premium smartphone innovation to a wider range of consumers. Customers can pre-order the HUAWEI Pura 90s Series through Huawei’s official online store and receive a selection of premium gifts.
Guided by the philosophy “Now is Your Moment,” the HUAWEI Pura 90s Series introduces a new chapter in mobile aesthetics and technology. It combines advanced imaging innovations with a fresh design language, empowering users to capture and share everyday moments with greater clarity, creativity and authenticity.
The HUAWEI Pura 90s Series represents a major advancement in flagship smartphone photography, delivering significant improvements across telephoto imaging, macro photography, main-camera performance and colour accuracy.
Leading the lineup, the HUAWEI Pura 90s Pro Max features an industry-leading 200MP Ultra Large Sensor Telephoto Camera, setting a new benchmark for long-range smartphone photography with exceptional clarity, detail and stability.
The device also debuts chip-level 200MP RAW real-time processing technology, enabling users to record remarkably crisp 20x telephoto video. These capabilities are complemented by an industry-leading CIPA 7.0 image-stabilisation system, which effectively reduces handheld blur, even when shooting distant subjects or capturing content in challenging conditions.
Powered by the upgraded True-to-Colour Camera 2.0, the HUAWEI Pura 90s Series delivers a 43% improvement in colour accuracy and a 34% wider colour gamut, faithfully reproducing scenes with vibrant and true-to-life colours.
The enhanced AI Composition feature acts as an intelligent framing assistant, instantly recognising subjects such as people, architecture and landscapes to provide real-time composition guidance.
AI De-glare removes distracting reflections from windows, glass and screens while restoring natural skin tones and revealing details hidden behind reflective surfaces.
Meanwhile, AI Move unlocks new creative possibilities by allowing users to isolate, reposition or duplicate elements within an image. The system intelligently reconstructs the background and matches the surrounding lighting to create a natural and seamless result.
Inspired by Huawei’s Rhythm of Colour design philosophy, the HUAWEI Pura 90s Series introduces a refined flat-edged design across the lineup, creating a signature look that is both modern and elegant.
The HUAWEI Pura 90s Pro Max is available in four striking finishes: Blush Gold, inspired by the first light of dawn; Orange Ocean, capturing the warmth of the evening afterglow; Blaze Purple, evoking the beauty of twilight in bloom; and Graphite Black, reflecting the quiet depth of the cosmos.
The Orange Ocean edition also introduces the industry’s first Dual-tone Gradient Metal Mid-frame, creating a distinctive layered texture and a premium visual identity.
The HUAWEI Pura 90s Pro adopts a more playful aesthetic inspired by refreshing holiday beverages. Available in Guava Soda, Orange Soda, Coconut White and Mulberry Black, each colourway combines vibrant, holiday-inspired tones with a clean and sophisticated finish.
The HUAWEI Pura 90s Pro Max features Anti-Reflection and Scratch-resistant Kunlun Glass, which reduces screen reflections by up to 70%, helping users enjoy clear and vibrant visibility even under direct sunlight.
The reinforced glass also provides enhanced resistance to everyday scratches while minimising fingerprint smudges, helping the display remain pristine, clear and comfortable to use.
The HUAWEI Pura 90s Series also introduces the new system-level AI assistant, Celia, delivering a smarter, more personalised and intuitive user experience.
Powering the series is a large 6000mAh battery, designed to support extended all-day use. The HUAWEI Pura 90s Pro supports 66W HUAWEI SuperCharge, while the HUAWEI Pura 90s Pro Max features 100W HUAWEI SuperCharge, allowing users to recharge in less time and spend more time capturing, creating and staying connected.
The HUAWEI Pura 90s Series is now available for pre-order in the UAE, with prices starting from AED 3,199, through Huawei’s official online store.
– END –
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three core business units and a global leader in smart devices and intelligent consumer experiences. With a product portfolio that includes smartphones, PCs and tablets, wearables, audio devices, and cloud services. Operating in over 170 countries and regions, Huawei CBG serves more than a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, and China. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. Huawei CBG is recognized as one of the world’s top smartphone brands and remains committed to driving digital inclusion, sustainability, and innovation through intelligent, user-centric products that enhance everyday life. For more information please visit: http://consumer.huawei.com