Tucked away in a corner of the Jumeirah Ballroom at the Millennium Hotel, where the informative sixth edition of KT UniExpo was taking place, was the unassuming IMG Worlds of Adventure stall.
It may strike you as a little unusual, as you wonder what Dubai’s largest indoor theme and amusement park, was doing at a fair that essentially focused on providing education guidance and opportunities for students transitioning from school level to college.
However, Rola Osseiran, group head of marketing, cleared any doubts about the validity of IMG’s presence at the fair.
“IMG Worlds is an active member in the community with a long history of working with schools and universities from all over the seven Emirates,” she said. “Today’s participation aims to increase the cooperation with the educational sector, with both students on one side and faculty members and management on the other side.
“UniExpo 2024 is a huge success, as we experienced from the huge numbers of visitors on its first day on Wednesday. We have met and conducted many meetings with the management teams of schools and universities. We also got the students excited about visiting IMG Worlds,” Osseiran added. “Some of the students approached us and identified themselves as ‘Big Fans’ of certain rides and zones inside IMG Worlds of Adventure.”
A product of the renowned Galadari business group, IMG Dubai is the second-largest theme park in a temperature-controlled environment worldwide. It can accommodate over 20,000 visitors daily and the management is focused on engaging with students who contribute significantly to this number.
Through the KT UniExpo, IMG has been able to communicate directly with the students and increase ‘our cooperation with the schools and universities’.
IMG is not just about entertainment, it is also about education, so how does that work?
“That is true. Our specialised team did create two programmes for schools and universities as field trips,” said Osseiran. “The first one is a fun day outside the classroom, to help build team spirit and increase friendship among students by creating epic memories together.
“The second programme is educational. We have many types of educational programs such as “The Science Behind the Ride”,” she added. “In this, students come to learn about the physics and mechanics of the rides and how they work from our top engineers.”
Asked if IMG had a message to spread during the KT UniExpo, Osseiran remarked: “The summer of 2024, will be a very special one for IMG Worlds and its visitors. It will be filled with fun activities and new adventure.”