Dubai, November 2023
Institut Esthederm Unveils the Secret to Longevity with Age Proteom™
**Discover the breakthrough age management solution backed by 40 years of research on cell longevity**
What if your skin aged twice slower? A groundbreaking collaboration between Jean-Noël Thorel (founder of NAOS Company, the visionary behind renowned skincare brands such as Institut Esthederm, Bioderma and Etat Pur), and Professor Miroslav Radman (genetician, and founder of MedILS), led to a remarkable scientific breakthrough in cell longevity by identifying the main biological cause of skin aging. The collaboration led to NAOS’s R&D teams developing one of the most innovative biotechnologies in terms of cell longevity. NAOS now presents the Age Proteom™ Advanced Serum, a revolutionary serum that promises to slow down the aging process like never before.
When Two Scientists Driven By The Same Passion For Life Meet
Since the 2000s, Jean-Noël Thorel has shared the vision and research of Prof. Miroslav Radman, who specializes in cell longevity applied to age-related diseases (diabetes, Parkinson’s, Alzheimer’s, Charcot, etc.). While studying quasi-immortal microorganisms capable of regenerating ad infinitum, even under extreme circumstances (radiation, temperature, etc.), Prof. Radman discovered that the secret of their longevity doesn’t depend on the integrity of their DNA but on the resilience of their proteome (complete set of proteins) which is protected by specific molecules—antioxidant chaperones, genuine biological shields.
Proteins are at the origin of skin aging, as the epidermis and the dermis are made of proteins such as elastin or collagen. They are also at the heart of cell life, such as DNA repair proteins. Protecting the integrity of its proteome in the long term will help preserve the skin’s youthfulness.
AGE PROTEOMTM Advanced Serum: The Cell Longevity Serum
With time and harsh external factors, proteins break down and all our cellular mechanisms slow down. Age Proteom™ is the only product capable of protecting this proteome: it tackles aging at its very source. Unlike traditional approaches that focus solely on DNA integrity, Age Proteom™ leverages the resilience of antioxidant chaperone molecules derived from a quasi-immortal microorganism.
This cutting-edge, patented biotechnology, developed by NAOS’s advanced research team, effectively preserves, and strengthens the skin’s proteome, resulting in visibly transformed skin. The skin ages twice slower, and all signs of aging are visibly and lastingly improved after just one month.
Clinical studies have demonstrated the remarkable efficacy of Age Proteom™ Advanced Serum. After just 1 month of use*, participants experienced a visible transformation in their skin’s radiance, firmness, and overall appearance(radiance, wrinkles, firmness, evenness and density). Better protected, the skin recovers more quickly and looks regenerated. After 1 month*, the correction of signs of aging intensifies and is durably prolonged. After 6 months*, the results achieved are 4 times greater than the results after 2 months.
Age Proteom™ is an ultra-sensory formula with a serum-milk texture that is suitable for all skin types, and offers a comprehensive approach to anti-aging, restoring firmness, tone, radiance, evenness, and density.
Priced at AED 472, Age Proteom™ is available to purchase in the UAE at leading pharmacies and online at Basaharacare, First Cry and Noon.
For more information, please visit https://esthederm.ae/en_ae and www.naoscare.ae. To keep up with all the latest news, follow @Esthederm_ME on Instagram and @InstitutEsthedermMiddleEast on Facebook.
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About NAOS Company:
NAOS Company is a pioneering force in the skincare industry, committed to advancing dermatological research and creating innovative products that respect the skin’s biological mechanisms. With a portfolio of renowned brands, including Bioderma, Institut Esthederm, and Etat Pur, NAOS Company continues to revolutionize the beauty industry by prioritizing skin health and long-term well-being.
About Institut Esthederm:
Institut Esthederm is a leading French skincare brand that specializes in professional aesthetic, life, and sun-inspired products. With a passion for skincare and a commitment to innovation, Institut Esthederm has developed patented technologies and formulations to protect and enhance the youthfulness of skin. At the heart of their skincare philosophy is the unique Cellular Water technology, inspired by the water in our skin. This technology optimizes cellular metabolism and skincare effectiveness, promoting healthy and radiant skin. Institut Esthederm also utilizes its Time Control System technology to combat oxidative stress, preserving the youthful appearance of the skin. With a focus on long-term results and respect for the skin’s ecosystem, Institut Esthederm is dedicated to providing effective and high-performance skincare solutions. Discover the transformative power of their products and experience the beauty of radiant and youthful skin.