Dammam, KSA – September 2025: The Kingdom of Saudi Arabia witnessed a new chapter in luxury jewellery shopping as Joyalukkas, the world’s favourite jeweller, proudly announced the grand opening of its latest showroom in Dammam. The new destination, located at Al Wafa Mall, officially opened its doors on Saturday, 18 September 2025, at 6:00 pm, in a glittering ceremony that marked yet another milestone in the group’s journey of excellence and growth across the Middle East.
The inauguration was held in the gracious presence of distinguished chief guest Mr. E. T. Mohammed Basheer, Member of Parliament, India, Mr. Abdul Hamid bin Mohammed Al Shawan, Director of the Ministry of Investment branch in the Eastern Region, Kingdom of Saudi Arabia and Dr. Siddeek Ahmed, Chairman of Eram Group, alongside Mr. John Paul Alukkas, Managing Director of Joyalukkas Group. This was a significant milestone for the brand and further strengthened the brand’s commitment to serving communities in Saudi Arabia with unmatched quality, variety and service.
The new Dammam showroom is designed to deliver a truly exceptional shopping experience. Every detail has been carefully curated to ensure customers feel welcomed into a world of elegance and choice. From timeless bridal pieces, festive collections to modern lightweight jewellery and versatile everyday wear, the showroom offers an extensive array of designs to meet every style preference and occasion. With collections inspired by both, heritage and contemporary fashion, Joyalukkas continues to uphold its promise of making every moment memorable through jewellery.
To mark this exciting new beginning, Joyalukkas has announced a special Inaugural Bonanza for its valued customers in Dammam. Shoppers can enjoy a SAR 200 cash voucher on purchases of diamond, polki, precious gems and pearl jewellery worth SAR 3,500 or more, along with 0% deduction on old gold exchange. These exclusive offers are valid from 18 to 27 September 2025, only at the new Joyalukkas showroom at Al Wafa Mall, Ground Floor, Dammam. The limited-period promotions are designed to make the occasion even more rewarding for jewellery lovers, combining exceptional choice with added value.
Announcing the opening, Mr. John Paul Alukkas said, “We are delighted to bring Joyalukkas to Al Wafa Mall, Dammam and to share this special moment with our valued customers. Saudi Arabia has always been an important market for us and this new showroom is a testament to our commitment towards making world-class jewellery accessible to the communities here. Our goal has always been to provide an exceptional shopping experience that combines variety, quality and value. We are confident that this new showroom will become a preferred destination for jewellery lovers in the region.”
The new opening also reinforced Joyalukkas’ reputation as the world’s favourite jeweller, a title it has earned by consistently delivering not just jewellery, but experiences rooted in trust, innovation and excellence. By expanding its footprint in Saudi Arabia, Joyalukkas continues to align with its vision of being closer to its customers while setting new benchmarks in the jewellery retail sector.
The grand opening of Joyalukkas at Al Wafa Mall, KSA was more than just a showroom launch – it was a celebration of beauty, tradition and the enduring bond between jewellery and life’s most cherished occasions. With its latest addition in Dammam, Joyalukkas now invites customers to step into a space where elegance meets variety and where every visit promises to be as rewarding as it is memorable.
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Mr. E. T. Mohammed Basheer, Member of Parliament, Lok Sabha, India, Mr. Abdul Hamid bin Mohammed Al Shawan, Director of the Ministry of Investment branch in the Eastern Region, Kingdom of Saudi Arabia, Dr. Siddeek Ahmed, Chairman of Eram Group and Mr. John Paul Alukkas, Managing Director of Joyalukkas Group inaugurated the new Joyalukkas showroom in Dammam, KSA