Joyalukkas celebrates historic entry into Australia, with Bollywood actor and brand ambassador Kajol Devgan, in Melbourne
Melbourne, Australia | April 2026
Joyalukkas, the world’s favourite jeweller, has achieved a landmark milestone in its global growth journey with the inauguration of its second showroom in Australia – marking the brand’s official and celebrated entry into its 12th country. The grand opening took place in Melbourne on 12 April 2026, welcoming Australia as the newest and most exciting chapter in Joyalukkas’ ever-growing international story.
Bollywood actor and brand ambassador Kajol Devgan inaugurated the Joyalukkas showroom in Melbourne, marking the brand’s official entry into Australia. She was joined by Mr. Lee Tarlamis MP, (Labor Member for the South Eastern Metropolitan Region), Mr. Anish Rajan- Consul General of India, Melbourne, Ms. Cassandra Fernando MP-Federal Member for Holt, Mr. Jim Memeti- Councilor(ex- Mayor), Mr. John Paul Alukkas, CEO Joyalukkas Jewellery; Ms. Sonia Alukkas, Director – International Operations.
The inauguration was graced by celebrated Bollywood star Ms. Kajol Devgan, who officially opened the showroom in the presence of distinguished dignitaries, including Mr. Lee Tarlamis MP, (Labor Member for the South Eastern Metropolitan Region), Mr. Anish Rajan- Consul General of India, Melbourne, Ms. Cassandra Fernando MP-Federal Member for Holt, Mr. Jim Memeti- Councilor(ex- Mayor), Mr. John Paul Alukkas, CEO Joyalukkas Jewellery; Ms. Sonia Alukkas, Director – International Operations..
A DEFINING CHAPTER IN A GLOBAL STORY
Australia’s entry into the Joyalukkas network is far more than a geographical milestone – it is a powerful statement of intent. With a legacy built over nearly four decades across the UAE, USA, UK, India, Singapore, Malaysia and other Gulf nations, Joyalukkas has earned a global reputation on an unwavering foundation of trust, certified quality and designs that honour life’s most precious moments. Australia now joins that distinguished legacy.
The selection of Melbourne as the brand’s inaugural Australian destination is both deliberate and meaningful. As one of the Asia-Pacific region’s most cosmopolitan and culturally rich cities, it is home to thriving multicultural communities and a significant South Asian diaspora – many of whom have been loyal Joyalukkas patrons across the globe for years. This expansion brings the brand to their doorstep, honouring relationships built over decades while opening doors to an entirely new generation of Australian jewellery lovers.
WORLD-CLASS SHOWROOMS FOR A WORLD-CLASS MARKET
The new Melbourne showroom has been conceived as a destination in its own right – a space where master artisanship, contemporary elegance and exceptional customer experience converge. Designed to reflect Joyalukkas’ signature aesthetic, the showroom features luxurious interiors, a spacious and immersive retail environment and curated displays showcasing over one million designs.
From timeless gold jewellery that honours cultural heritage, to breathtaking diamond creations, opulent bridal collections and contemporary signature pieces, every collection has been thoughtfully curated to reflect both the enduring artistry of Joyalukkas’ craft and the refined, discerning tastes of the Australian market. Each visit promises not merely a purchase, but an experience – defined by expertise, authenticity and the unmistakable joy of Joyalukkas.
IN THEIR OWN WORDS
Mr. John Paul Alukkas | CEO of Joyalukkas Jewellery
“Melbourne, we have arrived – and we couldn’t be more excited. This city has a spirit all its own: creative, welcoming and full of life. It feels like the perfect home for our second showroom in Australia. Whether you’ve trusted Joyalukkas for years or are discovering us for the first time, our doors are open with the same promise – exceptional jewellery, genuine care and complete transparency. This isn’t just another store opening. It’s a promise to Melbourne. A promise that when life gives you a moment worth treasuring, we’ll be here to help you honour it with something beautiful. Welcome to the Joyalukkas family.”
ABOUT JOYALUKKAS GROUP
Joyalukkas Group is a multi-billion dollar global conglomerate with diverse business interests spanning Jewellery, Money Exchange, Fashion & Silks and Malls. Operating across 12 countries – including India, the UAE, USA, UK, Singapore, Malaysia and now Australia – the Group employs over 10,000 professionals and operates more than 190 showrooms worldwide. Celebrated as the world’s favourite jeweller, Joyalukkas has been built on an enduring commitment to trust, certified quality and an unparalleled customer experience, proudly serving over 11 million customers across the globe.