DUBAI, UAE – MAY 1, 2024
Kipling, the renowned global lifestyle brand hosted an exclusive Brand Event in Dubai, in collaboration with Jashanmal, its esteemed distributor in the region. The event was a celebration of style, creativity, and community, bringing together influencers, trendsetters, media and fashion enthusiasts in the vibrant city of Dubai.
The event was held on the Palm Jumeirah, at Playa in the West Palm Beach highlighting Kipling’s latest collection, including backpacks, luggage, accessories and more. Attendees had the opportunity to explore the brand’s iconic designs, inspired by a spirit of adventure and individuality.
“We are thrilled to collaborate with Jashanmal for this exciting influencer event in Dubai,” said Isabelle Cheron, Vice President Global Brand Management at Kipling who attended the event in- person, “Dubai is a city known for its dynamic fashion scene and diverse community of influencers. We look forward to engaging with our audience and sharing the Kipling experience with them.”
As a key player in the retail industry, Jashanmal has been instrumental in bringing Kipling’s signature products to discerning customers across the region. The partnership between Kipling and Jashanmal underscores a shared commitment to excellence and innovation in the fashion industry.
“We are delighted to partner with Kipling for this exclusive influencer event,” said Khaled Soliman, Group CEO of Jashanmal Group.
“Kipling’s distinctive blend of style and functionality resonates with our customers, and we are excited to offer them a unique experience through this event.” The influencer event featured a selection of the SS24 collection, including the second collaboration between Kipling and Barbie.
Following the popular, first 2023 edition launch, this second collection is perfectly playful and goes extra on the Barbie pink, adorned with a real-life Barbie box on the event itself.
Attendees had the opportunity to explore the brand’s iconic designs, inspired by a spirit of adventure and individuality.
For more information about Kipling and Jashanmal, please visit Kipling.com and Jashanmalgroup.com
Founded in 1987 in Antwerp, Belgium, Kipling crafts lightweight handbags, totes, backpacks, luggage, and accessories combining quality, function, and style. Kipling established itself as a global handbag brand by embodying a carefree spirit committed to lightening its step on the planet by reimagining designs, rethinking materials, repurposing energy, and reconnecting to people and the planet. Through its signature crinkled nylon and the iconic monkey keychain, Kipling delivers a practical, durable, and versatile accessory in expressive colours and patterns all over the globe, so you can Live Light.
Jashanmal is a leading retailer and distributor in the Middle East, with a rich heritage spanning over a century. Established in 1919, Jashanmal has built a reputation for excellence in retail, distribution, and customer service. The company represents a diverse portfolio of international brands across various categories, including fashion, home, beauty, and more.
Jashanmal’s point of contact :
Anamika Priyadarshi, Group Head of Marketing
can be contacted at [email protected]