Huawei’s photography-focused Pura Series has unveiled the latest smartphone in the region at its Dubai launch event. The HUAWEI Pura 80 Series, as it’s called, brings a new glaze texture design and exceptional camera capabilities. The combination of a 1-inch Ultra Large Sensor of the main camera and the variable F1.6-F4.0 aperture lends the Pura 80 Ultra phenomenal low-light performance. But the biggest leap comes with the Switchable Dual Telephoto camera, which brings a first-of-its-kind dual telephoto camera system that shares a sensor that’s as good as standard main cameras. For photography enthusiasts, this means taking surprisingly good pictures of faraway subjects.
HUAWEI Pura 80 Series will be available for pre-order from 23rd July at a price starting from 3,999 AED through Huawei’s official website. The pre-order will allow buyers to benefit from free add-ons including HUAWEI Care+ and HUAWEI Watch GT 5 among other gifts worth 1,948 AED.
The Switchable Dual Telephoto camera on the Pura 80 Ultra consists of two telephoto lenses; a 3.7x medium telephoto and a 9.4x super telephoto. Instead of using two separate sensors, these two lenses share a single sensor. This design makes it possible to fit a large sensor in place of two smaller ones, leading to a monumental leap in telephoto image quality, especially in low light.
While the telephoto lenses improved to be on par with typical flagship cameras, the latest Pura Series significantly improved its own main camera with a large 1-inch sensor in the Pura 80 Ultra and Pura 80 Pro. What’s more, the Pura 80 Ultra achieves the industry’s highest dynamic range of 16EV, more than some professional cinema cameras. Users can now shoot cinematic-looking videos thanks to the ultra-high dynamic video capabilities.
Fashion is part of the Pura Series DNA. It’s no wonder, then, that we have some captivating aesthetic choices going on
with the Pura 80 Series. The Pura 80 Ultra, the Pura 80 Pro, and the Pura 80 each have a signature style. With golden trims around the camera rings and a Forward Symbol camera module dazzling in a sunburst pattern and golden XMAGE branding, the flagship Pura 80 Ultra is as classy as it is flashy. The Pro versions feature pure monochrome glazes with a curved, silk-textured frame. By contrast, the regular Pura 80 brings effortless style with a frosted glass back and flat-edged screen.
The HUAWEI Pura 80 and HUAWEI Pura 80 Pro feature Kunlun Glass 2nd Generation on the front, improving drop resistance by 20×1 to easily withstand accidental daily drops. The Pura 80 Ultra further upgrades reliability with 2nd-Gen Crystal Armor Kunlun Glass, offering 16x better scratch resistance and 25×2 better drop resistance for more comprehensive protection and all-around upgraded device reliability.
With an ingenious telephoto camera system, a superior main camera, and dazzlingly brilliant design, the HUAWEI Pura 80 Series is a flagship photography powerhouse.