• New TruScale service helps enterprises shrink device-related carbon footprint, cut costs by up to 35%, and enhance employee experience without upfront investment
• Carbon Impact Portal, Certified Refurbished Devices, Asset Recovery, and Offset Services turn sustainability into measurable business value
Dubai, United Arab Emirates. – Aug. 6, 2025 – Lenovo today introduced TruScale Device as a Service (DaaS) for Sustainability, a modular solution that helps enterprises advance sustainability goals while modernizing IT. The solution gives organizations new tools to reduce their carbon footprint, extend device life, and accelerate the shift to a circular economy — all backed by over 15 years of Lenovo asset recovery experience and more than 1 million devices responsibly retired1.
In some deployments, TruScale DaaS has delivered up to 35% reductions in device-related IT costs2, without the burden of upfront capital or complex procurement cycles. Recent industry research shows that 62% of organizations invest in sustainability because of the associated cost savings3, highlighting the dual financial and environmental value of Lenovo TruScale DaaS for Sustainability.
As the latest addition to Lenovo’s proven TruScale DaaS platform, already trusted to manage millions of devices worldwide, this sustainability-focused model unifies devices, services, and financing under one scalable, subscription-based solution. From day one, each device supports a more circular, cost-effective, and sustainable IT strategy and delivers measurable ROI in weeks, not months.
“Enterprises are rethinking how they manage IT – not just for performance, but for purpose,” said John Stamer, Vice President and General Manager, Global Product Services at Lenovo. “TruScale DaaS for Sustainability reflects our vision for the future of IT: circular by default, intelligent by design, and accountable by outcome. It’s a smarter, more resilient way to deliver value across the enterprise.”
Powering Sustainability Through Circular IT
Modular options at every stage of the device lifecycle help reduce emissions, recover value, and shrink e-waste, including:
• Carbon Impact Portal – real-time device-level insights to support ESG reporting.
• Certified Refurbished Devices – lower refresh costs and reduce carbon footprint.
• CO₂ Offset Services – built-in lifecycle emissions compensation with verified climate action.
• Asset Recovery Services – protected decommissioning and residual value recovery
According to McKinsey, up to 60% of end-user device emissions can be reduced through strategies such as sourcing fewer devices per user and extending device lifespans.4 Lenovo TruScale DaaS for Sustainability supports this kind of impact by offering modular options to extend device life, refurbish hardware, and offset emissions across the lifecycle.
Proven Benefits
• Cost Impact:
o 57% of DaaS adopters report a lower cost-per-seat. 5
o Lenovo customers see a 20% TCO reduction. 2
o IT maintenance savings range from 10 to 40%. ⁶
• Device energy efficiency:
o 100% of Lenovo commercial laptops and desktops, and 98% of monitors, are ENERGY STAR® certified. 7
Customer Outcomes: Real-World Results
Coventry University Group replaced its aging IT estate with Lenovo TruScale DaaS and offset 223 tons of CO₂ using the Lenovo CO2 Offset Services included as part of their TruScale DaaS solution. The shift saved 40 hours per week in IT labor and improved device delivery and service support across global faculty networks.
“Lenovo TruScale gives us the scalability and flexibility we need to manage our technology estate efficiently and meet our carbon reduction goals,” said Ian Dunn, Provost, Coventry University Group. “It’s taken pressure off our internal teams, allowing us to focus more on delivering outstanding student experiences.”
Read the full story – https://news.lenovo.com/coventry-university-group-powers-growth-students-truscale/
Case study – https://www.lenovo.com/us/en/case-studies-customer-success-stories/coventry
A Smarter Path to Sustainable IT
Lenovo TruScale DaaS for Sustainability delivers outcome-driven value across five key stages of the device lifecycle: Advise, Implement, Support, Manage, and Retire & Refresh. This structured approach ensures IT leaders can address both operational efficiency and environmental responsibility at every touchpoint. AI-driven tools like Lenovo Intelligent Sustainability Solutions Advisor (LISSA) and Care of One™ help guide sustainable refresh strategies and enhance employee experiences.
“Sustainable IT should drive value, not complexity,” said Rakshit Ghura, Vice President and General Manager, Digital Workplace Solutions at Lenovo. “CIOs are increasingly tasked with delivering business performance and sustainability progress in parallel. Lenovo TruScale DaaS for Sustainability meets this demand with data-driven, circular IT that helps simplify decision-making and unlock ROI from day one.”
Learn more about Lenovo TruScale DaaS for Sustainability and how to design your sustainability stack.
Sources
¹ Lenovo Internal Data
² Lenovo, TruScale DaaS ROI Tool, 2024. Sample representation based on average monthly pricing, 3-year refresh cycle, 2% repair rate, and $70K IT salary
³ Capgemini Research Institute, Driving business value through sustainability, 2025
⁴ McKinsey, The green IT revolution: A blueprint for CIOs to combat climate change, 2022
5 IDC, Device as a Service Market Analysis sponsored by Lenovo, July 2021
6 Moor Insights & Strategy, Lenovo’s TruScale DaaS Offering Streamlines the Entire Device Lifecycle, 2024.
7 Lenovo ESG Report, CY2023.